Principal Software Engineer - Marketing Technology

Posted Yesterday
Hiring Remotely in First State, USA
Remote
155K-197K Annually
Senior level
Analytics
The Role
Lead technical architecture and engineering execution for a global marketing technology web platform. Own scalability, performance, internationalization, cloud infrastructure, CI/CD, and third-party MarTech integrations. Design and deploy production-grade agentic AI systems, LLM workflows, RAG pipelines, and autonomous agents. Establish engineering standards, conduct architecture and code reviews, mentor engineers, and translate marketing roadmaps into maintainable technical solutions.
Summary Generated by Built In

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About The Position

We are seeking an experienced Principal Software Engineer to serve as the Tech Lead driving technical direction, architectural evolution, and day-to-day engineering execution for our Marketing Technology (MarTech) team. In this role, you will partner directly with the Senior Engineering Manager, taking technical ownership of our public web platform and primary digital flagship.

In addition to ensuring our global web platform remains fast, resilient, and scalable, you will serve as the team’s technical authority for Agentic AI—architecting intelligent autonomous agents, multi-step LLM workflows, and modern automations that elevate both our digital customer experience and internal marketing operations.

What You Will Do

  • Architect Global Web Platforms: Own the technical architecture, scalability, and performance of our global digital flagship, driving world-class Core Web Vitals, edge caching strategies, and seamless internationalization (i18n).
  • Lead Agentic AI Strategy: Architect and deploy production-grade agentic AI systems, autonomous multi-agent loops, tool-calling frameworks, and retrieval-augmented generation (RAG) pipelines to power intelligent workflows and personalized web experiences.
  • Technical Leadership & Delivery: Partner directly with the Senior Engineering Manager to translate business and marketing roadmaps into resilient technical architecture, pragmatic milestones, and maintainable codebases.
  • MarTech Integrations: Oversee the architectural design and integration of third-party marketing platforms, analytics suites, customer data platforms (CDPs), and CRM systems (e.g., Salesforce) without compromising web performance or security.
  • Mentorship & Engineering Excellence: Set engineering standards, conduct high-signal architecture and code reviews, and mentor mid-to-senior engineers across modern full-stack web development and emerging AI patterns.
  • Cloud & DevOps Rigor: Collaborate with Platform and DevOps teams to maintain robust CI/CD pipelines, container orchestration, and automated cloud infrastructure using modern Infrastructure as Code.
What We Are Looking For

Minimum Requirements: 

  • 8+ years of progressive software engineering experience, including 2+ years in a Tech Lead, Staff, or Principal Engineer capacity architecting high-scale web platforms or distributed services.
  • Hands-On Agentic AI Depth: Practical experience designing, building, and deploying autonomous AI agents and LLM-powered workflows in production (utilizing frameworks like LangGraph, CrewAI, AutoGen, or custom agent architectures, alongside structured tool/function calling and RAG).
  • Modern Web Mastery: Deep expertise across TypeScript/JavaScript, modern front-end frameworks (e.g., React, Next.js), and backend services built with Node.js or Python.
  • Web Systems & Cloud Infrastructure: Strong grasp of modern rendering paradigms (SSR, SSG, ISR), CDN/edge platforms (e.g., Cloudflare, CloudFront), REST/GraphQL APIs, and cloud environments (AWS, Docker, Terraform).
  • Pragmatic Partner: Exceptional ability to collaborate across engineering management, product, and non-technical marketing stakeholders, breaking down ambiguous goals into actionable technical plans.
Preferred Requirements: 
  • Prior experience in the Marketing Technology (MarTech) space, including headless/decoupled CMS platforms (e.g., Contentful, Sanity), A/B testing engines, and conversion rate optimization (CRO).
  • Practical experience integrating enterprise CRMs, marketing automation engines, and data pipelines (e.g., Salesforce, HubSpot, Segment).
  • Familiarity with international data privacy laws (GDPR, CCPA), accessibility standards (WCAG), and enterprise compliance standards (e.g., SOC 2).

 

The annual gross base salary range for this position is $155,000 - $197,000 plus variable compensation.


Our ranges are established using objective market benchmarking data for this level of work. Final placement within the range is determined by gender-neutral criteria, including the candidate's relevant skills, experience, and specific qualifications for the role.

Actual compensation for this position may vary and will depend on multiple factors such as relevant qualifications, experience, education, and geographic location. For Full-Time Regular Employees, this position is also eligible for additional compensation as follows:

  • Sales Roles: This position is eligible for a commission structure in addition to base salary.
  • Non-Sales Roles: This position is eligible for an annual bonus which is paid dependent on various factors, including and without limitation, individual and company performance in addition to base salary.

Benefits 

G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years and more.

 

Individuals residing, or applying to work, in the United States: California or Philadelphia, Pennsylvania, please review the following additional information:
G-P will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here: Fair Chance Initiative for Hiring Ordinance, and Philadelphia applicants can review information pertaining to Philadelphia’s Fair Criminal Record Screening Standards Ordinance here: Fair Chance Poster. Any consideration of a candidate’s background check with arrest or conviction records will include an individualized assessment based on the factors required by applicable law, including the candidate’s specific record and the duties and requirements of the specific job.

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. Individuals with disabilities are encouraged to apply for these positions. If you need an accommodation due to a disability during the interview process, please contact us at [email protected].

 

Skills Required

  • 8+ years of progressive software engineering experience
  • 2+ years in a Tech Lead, Staff, or Principal Engineer capacity
  • Experience architecting high-scale web platforms or distributed services
  • Practical experience designing, building, and deploying autonomous AI agents and LLM-powered workflows in production
  • Experience with agent frameworks such as LangGraph, CrewAI, AutoGen, or custom agent architectures
  • Experience with structured tool or function calling and retrieval-augmented generation
  • Deep expertise in TypeScript or JavaScript
  • Experience with modern front-end frameworks such as React or Next.js
  • Experience building backend services with Node.js or Python
  • Strong knowledge of SSR, SSG, ISR, CDN or edge platforms, REST or GraphQL APIs, and cloud environments
  • Experience with AWS, Docker, and Terraform
  • Ability to collaborate with engineering, product, and non-technical marketing stakeholders
  • Marketing Technology experience, including headless or decoupled CMS platforms, A/B testing engines, and conversion rate optimization
  • Experience integrating Salesforce, HubSpot, Segment, or similar enterprise CRM, marketing automation, and data platforms
  • Familiarity with GDPR, CCPA, WCAG, and SOC 2

Globalization Partners Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Globalization Partners and has not been reviewed or approved by Globalization Partners.

  • Strong & Reliable Incentives — Incentive plans and bonuses are highlighted as a strong component of compensation, particularly in sales roles with commission-based structures. Variable pay is described as a meaningful contributor to total earnings in certain functions.
  • Leave & Time Off Breadth — Time off provisions include flexible or unlimited PTO, paid holidays and sick time, with mentions of sabbatical eligibility in longer-tenure scenarios. Parental leave is also cited as part of the package.
  • Wellbeing & Lifestyle Benefits — A remote-first setup, flexible work arrangements, and wellbeing supports such as EAPs and home office stipends are emphasized. The total rewards approach is framed around physical, financial, emotional, and social wellbeing.

Globalization Partners Insights

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The Company
HQ: Boston, MA
1,201 Employees
Year Founded: 2012

What We Do

Build a global team quickly and easily. Hire anyone, anywhere, in minutes – use our compliant, automated Global Employment Platform™. 98% customer satisfaction. Globalization Partners: Succeed Faster

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