Principal Research Consultant - Brand Tracking

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
117K-161K Annually
Expert/Leader
Big Data • Marketing Tech
The Role
Leads strategic brand tracking and quantitative research engagements for CPG and retail clients. Provides executive-level consulting, oversees research design, questionnaire development, analysis, storytelling, client presentations, and activation workshops. Partners with statisticians, methodology experts, and account teams to deliver high-quality insights, integrate panel data, manage complex client needs, and support multiple projects. Requires strong commercial, analytical, presentation, data visualization, and strategic consulting capabilities.
Summary Generated by Built In

 We’re reinventing the market research industry. Let’s reinvent it together.

At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.

As a Principal Research Consultant - Brand Tracking on Numerator’s Research team, you’ll play a critical role as a subject matter expert focusing on brand and strategic tracking engagements, guiding successful execution. As a coach/player role, this person will provide strategic oversight across projects, collaborating with clients, methodology and statistical experts, and the client account team. The Principal Research Consultant will manage complex conversations regarding project design, analysis, interpretation, adoption, timelines, and challenges with the client.

Key Responsibilities: 

  • Lead and provide senior-level guidance and executive-level consulting to the client and project team to drive the successful implementation of Numerator’s tracking-focused research projects and ensure excellence throughout the project experience 

  • Accountable for ensuring high-quality outcomes across tracking engagements output quality and delivery of strategic activation workshops

  • Provide strategic direction across key phases of tracking engagements, including client communication, questionnaire design, deliverable storytelling, and activation; partnering with project teams who lead day-to-day execution 

  • Lead or support key client moments (e.g., kickoffs, presentations, activation workshops, roadmap planning) based on engagement needs

  • Understand client’s strategic business and research needs; ensure project success by working toward an optimal outcome for both the client and Numerator

  • Demonstrate and provide consultation on research design and delivery best practices for strategic tracking engagements both within the team and with clients directly

  • Collaborate with clients and our methodology experts/statisticians and direct the dedicated account team to enable project success, with a goal of continued Numerator-Client partnership

  • Maintain knowledge of Numerator’s Insights panel data and platform functionality, in order to partner for successful integration with panel data or transition of a project to the panel consulting team

  • 12+ years of quantitative research experience

  • Hands-on experience designing and leading strategic tracking engagements (e.g., brand health tracking)

  • Excellent written, verbal and presentation skills

  • Experience with CPG or Retail clients and leading strategic research from the vendor side

  • Commercial acumen and an ability to work with clients of all levels of seniority

  • Capable of overseeing multiple projects at any given time

  • Entrepreneurial focus to thrive within our growth-oriented environment, with a client orientation that contributes to our ability to act as a trusted advisor

  • Ability to think strategically about client business issues, and design research and build story-focused reports to address those business issues

  • Analytical and strategic mindset with a penchant for strong data visualization and delivering strong recommendations and actionable insights to empower our clients

  • Proven ability to work collaboratively in a remote team environment 

  • Knowledge of panel data, and the ability to combine multiple data sources into seamless results

  • Travel, as required, to support the above responsibilities

There is strength in numbers - We are the Numerati

Numerator is 5,800 employees strong. We have the confidence to be real and embrace what makes each Numerati unique. Our diverse experiences, ideas and backgrounds fuel our innovation.

Being part of the Numerati means that we’ll take care of you! From our Recharge Days, maximum flexibility policy, wellness resources for employees and their families, development opportunities and much more — we’re always finding ways to better support, celebrate and accelerate our team.

Skills Required

  • 12 or more years of quantitative research experience
  • Hands-on experience designing and leading strategic tracking engagements, such as brand health tracking
  • Excellent written, verbal, and presentation skills
  • Experience with CPG or retail clients and leading strategic research from the vendor side
  • Commercial acumen and ability to work with clients at all levels of seniority
  • Ability to oversee multiple projects simultaneously
  • Entrepreneurial focus and client orientation
  • Ability to think strategically about client business issues and design research and story-focused reports
  • Analytical and strategic mindset with strong data visualization and actionable recommendations
  • Ability to work collaboratively in a remote team environment
  • Knowledge of panel data and ability to combine multiple data sources
  • Willingness to travel as required

Numerator Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Numerator and has not been reviewed or approved by Numerator.

  • Leave & Time Off Breadth — Time off is described as generous, with PTO, paid holidays, and companywide “Recharge Days” alongside options like paid volunteer time. Mentions of flexible or unlimited PTO policies indicate breadth across leave types.
  • Healthcare Strength — Healthcare coverage spans medical, dental, and vision, with mental-health support and an EAP also noted. Protection benefits such as disability and life insurance further reinforce coverage strength.
  • Wellbeing & Lifestyle Benefits — Work–life balance is emphasized through flexible schedules, remote work programs, and quiet focus time. Wellness-oriented offerings like gym memberships and company-sponsored outings complement this flexibility.

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The Company
HQ: Chicago, IL
2,400 Employees

What We Do

Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,400 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

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