Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
About the Role
At Adobe, we’re reshaping how people create using the power of Generative AI—and GenStudio is at the heart of this transformation. As a Principal Product Marketing Manager on the GenStudio team, you will lead the go-to-market strategy for a GenAI-first enterprise-grade solution for Content marketing. This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading brands. You will set the vision, drive cross-functional alignment, and deliver measurable business impact across the entire GenStudio customer lifecycle.
Key Responsibilities
Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy, partnering with product, sales, and marketing to drive ARR and adoption.
Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates value and helps the offering standout in the market.
Drive Pricing & Packaging: Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
Enable Sales Success: Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
Launch with Impact Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
Market Intelligence: Stay ahead of trends in generative AI, content marketing and competitors to inform strategy and planning.
Qualifications
10+ years of product marketing or related GTM experience in technology or enterprise SaaS.
Demonstrate a test-and-learn and growth mentality.
Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs).
Experience crafting narratives that influence perception—whether through product marketing, strategic comms, PR, or equivalent experience
Strong background in building scalable enablement programs for cross-functional teams.
Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions
A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path
Exceptional ability to craft and deliver demos and narratives that resonate with technical and C-level audiences.
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
Analytical mindset with ability to define success metrics and measure impact.
Outstanding analytical, verbal, and written communication skills.
Outstanding program management skills.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Top Skills
What We Do
When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Why Work With Us
Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.
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