Principal Product Manager, LevelPlay

Posted 17 Days Ago
Be an Early Applicant
3 Locations
Hybrid
175K-334K Annually
Expert/Leader
AdTech • Artificial Intelligence • Gaming • Machine Learning • Software • Virtual Reality • Metaverse
Unity is the leading platform to create and grow games and interactive experiences.
The Role
Principal Product Manager leading the strategy, roadmap, and evolution of Unity LevelPlay’s mobile advertising mediation platform. The role owns platform decisions across auctions, bidding, network integrations, monetization, analytics, and publisher tooling. Responsibilities include partnering with engineering, data science, design, publishers, and ad networks; driving revenue-impacting decisions; aligning stakeholders; shipping scalable products; and mentoring other product managers. Deep ad tech, marketplace, mobile gaming, experimentation, and machine learning experience is expected.
Summary Generated by Built In
The opportunity

Unity LevelPlay is a leading mediation platform for game developers, sitting at the heart of Unity's Grow business. LevelPlay helps thousands of mobile game developers maximize ad revenue across the world's largest ad networks, combining real-time bidding, advanced revenue optimization, and deep analytics to power monetization for many of the top-grossing mobile games globally.

We're looking for a Principal Product Manager to help shape the future of the platform. This is a senior individual contributor role with outsized scope: you'll drive strategic bets that span the mediation stack, from auction dynamics and bidding infrastructure to publisher-facing tooling and cross-platform integrations, and influence how Unity's mediation ecosystem evolves over the next several years. You'll operate as a thought partner to product and engineering leadership, and your decisions will directly impact revenue for developers around the world and for Unity itself.


What you'll be doing
  • Help shape the product vision and future strategy for the LevelPlay mediation platform, and own the roadmap for core areas from definition and planning through launch and iteration
  • Drive high-stakes platform decisions on auction mechanics, bidding vs. waterfall dynamics, network integrations, and revenue optimization, grounded in data and marketplace understanding
  • Partner deeply with engineering, data science, design, and monetization teams to ship at scale, with strict latency and reliability demands
  • Engage directly with top publishers and ad network partners to understand needs, validate direction, and represent the voice of the developer in strategic decisions
  • Align stakeholders across Unity's Grow and Create divisions to deliver a unified experience
  • Mentor and up-level PMs across the LevelPlay team, raising the bar for strategic product decision-making

What we're looking for
  • Extensive product management experience, with a track record of operating at principal level or equivalent: shaping strategy, not just executing it
  • Deep domain expertise in ad tech: mediation, in-app bidding, programmatic auctions, ad networks, or adjacent marketplace/monetization systems
  • Demonstrated success owning platform products end to end, from definition through launch, iteration, and scale
  • Strong analytical rigor, including comfort with experimentation, marketplace metrics (ARPDAU, eCPM, fill rate), and making revenue-impacting decisions under uncertainty
  • Experience partnering with ML and data science teams to bring models, signals, or optimization features into production
  • Exceptional stakeholder leadership: able to align executives, engineers, and external partners, and guide teams through ambiguity to impactful outcomes
  • A track record of driving decisions independently and with conviction, grounded in your own analysis
  • Experience in mobile gaming or with mobile developer ecosystems

You might also have
  • Hands-on experience with ad mediation platforms
  • Background in auction theory, machine learning-driven optimization, or real-time bidding systems
  • Experience with SDK-based products and an understanding of the mobile ad lifecycle, including privacy frameworks (e.g. ATT, Privacy Sandbox), latency optimization, and network adapter strategy

Base Salary Range: We determine the base salary range for this role based on your primary work location:


Zone A: $175,200 - $262,800 USD gross

Zone B: $198,000 - $297,000 USD gross

Zone C: $222,500 - $333,700 USD gross


This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.


Benefits


At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.


Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.


While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program


Life at Unity


Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.


Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.


This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.


Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our
Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [email protected].

Skills Required

  • Extensive product management experience at principal level or equivalent, shaping product strategy
  • Deep expertise in ad tech, including mediation, in-app bidding, programmatic auctions, ad networks, or marketplace monetization
  • Experience owning platform products end to end from definition through launch, iteration, and scale
  • Strong analytical skills, including experimentation and marketplace metrics such as ARPDAU, eCPM, and fill rate
  • Experience partnering with machine learning and data science teams to productionize models, signals, or optimization features
  • Exceptional stakeholder leadership across executives, engineers, and external partners
  • Ability to drive independent, conviction-based decisions grounded in analysis
  • Experience in mobile gaming or mobile developer ecosystems
  • Hands-on experience with ad mediation platforms
  • Background in auction theory, machine learning-driven optimization, or real-time bidding systems
  • Experience with SDK-based products and the mobile advertising lifecycle
  • Knowledge of privacy frameworks such as ATT and Privacy Sandbox, latency optimization, and network adapter strategy
  • Sufficient English proficiency for professional verbal and written communication

Unity Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unity and has not been reviewed or approved by Unity.

  • Healthcare Strength — Core medical, dental, vision, life/disability, and mental‑health/EAP offerings are positioned as comprehensive across eligible locations. This breadth aligns with large‑tech standards and is highlighted in official materials.
  • Retirement Support — A 401(k) plan with employer matching is part of the U.S. package. Retirement benefits are characterized as competitive and a stable element of total rewards.
  • Parental & Family Support — Paid parental leave and family‑care support are emphasized, with indications of generous time off for new parents. These programs are presented as global in scope, with specifics verified by location.

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The Company
HQ: San Francisco, CA
4,500 Employees
Year Founded: 2004

What We Do

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.

Why Work With Us

We believe the world is a better place with more creators in it. This is at the core of our business because we believe our technology can change the world. Our products give content creators the tools to not just entertain but to create innovative RT3D experiences and deliver better processes for almost every industry.

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