Principal Product Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Adobe Express is on a mission to make content creation simple and delightful for everyone—from first-time makers to teams at scale. We’re looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an “aha,” and build durable habits that drive long-term retention.

You’ll define the strategy and roadmap for Day 1 activation and discovery experiences and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.

What You’ll Own

Strategy & vision

• Craft a multi-quarter strategy for discovery and activation, tying top-of-funnel acquisition to first-week retention and revenue.
• Define product tenets for progressive disclosure (right feature, right user, right moment) and champion a cohesive system across Express.

Activation mechanics

• Design and iterate on activation loops (e.g., task-led starts, checklists, guided recipes, assistant prompts) that drive Day-1 success.

Measurement & experimentation

• Establish clear leading indicators that predict Day-2–7 retention and rMAU.
• Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.

Cross-functional leadership

• Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.

What You’ll Bring

• 10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
• Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
• Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
• Strong product sense for progressive disclosure, guided creation, and task-led journeys—paired with crisp prioritization and trade-off calls.
• Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
• Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
• Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.

Nice to have

• Experience with creative tools, assistants/LLMs, or recommendation systems.
• Familiarity with search relevance, embeddings, or content ranking.
• Background in template ecosystems, marketplaces, or content ops.
• Exposure to enterprise change-management and rollout strategies.

How you’ll work

• Customer-back: start with real tasks (flyer, video, social post), not features.
• System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
• Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
• Bias to impact: ship increments weekly, land big rocks quarterly.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,100 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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