Principal Product Manager, Monetization

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Do you want to help Adobe enable Creativity for All? The Adobe Express team is an ambitious Product-Led Growth effort that functions as a startup within Adobe to build best-in-class, next generation experiences on web and in mobile apps. You will build an end-to-end understanding of the customer experience across multiple channels and then act on opportunities through rapid iterative testing with a growth mindset.

As the monetization team for Express we strive to remove friction and challenge mental models in order to deliver significant improvements to the user experience. We will partner with Adobe Express engineering, design, research, data, and marketing teams to implement with precision and solve problems strategically.

What you'll do

• Develop short and long term roadmaps and lead execution across multiple surfaces at a high level of excellence, demonstrating measurable results in the % of users who begin a trial and convert to a paid subscriber.
• Demonstrate proficiency across multiple growth functions; able to diagnose the health of a product monetization funnel, gain practical insights, and deliver value to customers on an ongoing basis.
• Drive and mentor internal and the broader external teams on the complete lifecycle of a test from hypothesis, concept, design, launch, analysis of results, and next steps.
• Use scientific methodology, influence across large matrixed organizations, and tests across customer experience steps and surfaces.
• Share out weekly, monthly and quarterly reports on the state of monetization that quantify impact, identify trends, and encapsulate key initiatives.

What you need to succeed

• At least 7 years of Product Management experience with an emphasis on testing and responsibilities driving user monetization in-product.
• Demonstrated ability to harness technology for personalization at scale: using APIs, machine-learning models, cross-platform experiences, and behavioral data to drive growth.
• Experience creating and leading cross-functional teams built around driving data-informed hypotheses that will power experiment design and findings.
• Experience scaling operations to ensuring adherence to a thorough experimentation methodology and detailed execution that is sustainable.
• MBA or equivalent experience preferred.

Nice to have

• Experience with creative tools, assistants/LLMs, and 3 Party Embed monetization.
• Familiarity with search relevance, embeddings, or content ranking.
• Background in template ecosystems, marketplaces, or content ops.
• Exposure to enterprise change-management and rollout strategies.

How you’ll work

• Customer-back: start with real tasks (flyer, video, social post), not features.
• System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
• Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
• Bias to impact: ship increments weekly, land big rocks quarterly.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,100 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Oct 29 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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