The Role
The Principal Product Manager will drive user acquisition and retention strategies, design growth campaigns, conduct data analysis, and collaborate across regions to adapt growth strategies.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About The Opportunity
We are looking for a sharp, hands-on Growth Product Manager to join OKX's Growth team and own the programs that drive user acquisition, activation, and retention at scale. You will design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems that directly move our core business metrics.
OKX is one of the world's leading crypto exchanges, serving over 50 million users globally. As we scale our US and European presence in a rapidly evolving regulatory landscape, our Growth team sits at the intersection of product, data, and go-to-market. If you want to do the most impactful growth work in crypto right now, with real budget, real data, and real users, this is the seat.
What You’ll Be Doing
- Define the growth product vision and own the roadmap and set the strategic direction for where we invest, what we build, and how we win across key markets.
- Design, ship, and iterate on growth campaigns and features with clear hypotheses, rapid experimentation cycles, and measurable outcomes.
- Read data like a native: independently conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify the highest-leverage growth opportunities and make fast resource allocation decisions.
- Build fraud-resistant growth systems by design — model abuse vectors proactively, architect product-level guardrails against bot attacks, multi-accounting, and reward farming, and balance acquisition scale with cost quality as a P&L owner.
- Drive cross-functional execution cross-functionally in a fast-moving, globally distributed org.
- Champion AI-native product development, leverage LLMs, agentic workflows, and automation tools to accelerate analysis, prototyping, and decision-making across the team.
- Collaborate with regional and global stakeholders to localize growth strategies and adapt playbooks across different regulatory and market environments.
- 5–10+ years of product management experience, with at least 3 years directly owning growth, user acquisition, or activation — ideally at a crypto exchange, fintech platform, or hyper-growth consumer company.
- Proven track record of designing and shipping growth campaigns or referral/incentive programs that drove significant user or revenue growth, with quantifiable results.
- Sharp product instinct for user experience, you can spot friction in a signup flow, a poorly positioned CTA, or a broken incentive loop from the user's perspective, and you fix it fast.
- Strong understanding of fraud and abuse patterns in growth programs
- Thrives in ambiguity and speed: you're comfortable operating with incomplete information, making fast calls, and course-correcting.
- Genuine enthusiasm for AI-native workflows to multiply your output and are excited about integrating them into product development processes.
- Excellent communication skills, can distill complex data and tradeoffs into clear recommendations for leadership, and can align diverse stakeholders without heavy process overhead.
- Experience with multi-market or multi-region growth is a strong plus.
- Crypto-native or fintech background is strongly preferred.
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
OKX StatementThe salary range for this position is $214,666 to $375,666. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- 5-10+ years of product management experience
- 3 years owning growth, user acquisition, or activation
- Proven track record of significant user or revenue growth
- Strong understanding of fraud and abuse patterns in growth programs
- Experience with multi-market or multi-region growth
- Crypto-native or fintech background
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
