Principal Product Manager, Firefly Services Workflow Builder

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Our goal is to hire the very best and we are committed to crafting outstanding employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can emerge from all parts of the organization, and we know the next big idea could be yours!

The Opportunity

We are seeking a Principal Product Manager to lead the vision, strategy, and execution of Firefly Creative Production Workflows. This orchestration layer connects Firefly’s AI capabilities with Adobe’s creative products, services, and customer applications.
In this role, you’ll define how Firefly’s image and video capabilities, APIs, and custom models interoperate to deliver seamless automation and personalization experiences for millions of creative technologists in enterprises.

You’ll partner closely with Engineering, Research, Design, and GTM teams to define the workflow builder architecture, execution framework, and extensibility patterns like consumable APIs and embeddability that will bring Firefly’s core capabilities to creative production professionals.
This is a highly strategic and technical role—ideal for a hands-on product leader who can connect AI services and creative APIs with user-centric workflow composition.
 

What You’ll DoWorkflow Platform Strategy

• Define the vision and strategy for Firefly Services Workflows—how generative AI capabilities are composed into automated, reusable, and extensible creative processes.
• Design and scale workflow primitives (e.g., orchestration, chaining, sub-graphs, and execution engine) that will power Firefly capabilities across enterprises.
• Collaborate with Firefly Research and platform teams to productize various workflow actions into enterprise-ready, scalable services.
• Work with other Adobe products to embed these work capabilities in their user flows
• Own the end-to-end roadmap for the creative production flow at Firefly.
   

Integration & Extensibility

• Build and evolve the Firefly Workflow Embeddability and Consumable APIs to enable developers, partners, and internal teams to embed workflow capabilities into their apps.
• Partner with Developer Experience teams to deliver documentation, tooling, and example workflows that accelerate third-party adoption.
• Define governance, versioning, and monitoring standards to ensure workflows are secure, performant, and compliant across domains.
   

Cross-Functional Leadership

• Serve as the connective tissue across Firefly, Creative Cloud, and Experience Cloud—aligning workflow strategies and ensuring interoperability across the ecosystem.
• Influence long-term architectural decisions for Firefly Services and shared infrastructure.
• Mentor PMs, or individuals with comparable experience, and guide cross-functional teams through ambiguity, ensuring strategic clarity and execution excellence.
   

You’re a Great Fit If You

• Have 8+ years of product management experience in AI/ML, workflow platforms, or developer ecosystems, with at least 3 years in a principal or lead role.
• Have led platform or services strategy for large-scale systems with extensibility or workflow automation.
• Are technically fluent—comfortable discussing APIs, data pipelines, orchestration frameworks, and AI model integration with engineering teams.
• Have experience building products that bridge AI services with creative or enterprise applications.
• Are deeply customer- and developer-centric, balancing visionary thinking with practical delivery.
• Thrive in complex, fast-paced environments where cross-org influence, iteration, and innovation are essential.
   

Why Adobe | Why Now

Firefly is redefining creativity with generative AI. As Principal PM for Firefly Services Workflows, you’ll play a pivotal role in shaping how creative automation scales across the world’s leading creative ecosystem—empowering creators, marketers, and developers alike to bring their ideas to life faster than ever before.
 

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $194,800 - $282,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.