ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
Location: Mountain View, California or McLean, Virginia
Team: Platform – Devices
Reports to: VP of Product, Platform
ID.me is seeking a Principal Product Manager to lead the strategy and execution for Devices — the platform resource that anchors identity to the hardware and communications channels our 150M+ members use every day. The Devices team owns device fingerprints, cookies, IP and network signals, and critically, phone numbers, which are tightly tied to device possession and play a central role in authentication, account recovery, and fraud detection.
As a Principal PM, you’ll set the vision for how devices and phone numbers are modeled, validated, and leveraged across Wallet, SuperApp, and partner integrations. You’ll define how device signals flow into authentication, account recovery, identity verification, and attribute validation, ensuring that ID.me’s platform can reliably answer the question: “Is this the same person, using the same device, still in control of their phone number?” You’ll partner with Graph PMs, Data Science PMs, Credentials PMs, and Apps teams to deliver seamless member experiences and with Risk/Fraud and Security to minimize attack vectors like SIM swaps, number recycling, and device spoofing.
Responsibilities- Product Leadership: Define and own the vision and roadmap for Devices and Networks, including phone numbers, as first-class Platform resources.
- Device & Phone Lifecycle: Establish standards for device recognition, possession checks, phone number portability/recycling, SIM swap detection, and validation freshness.
- Authentication & Recovery: Ensure Devices integrate seamlessly into login, MFA, account recovery, and re-verification flows.
- Identity Verification: Partner with Verification/Validation services (e.g., aggregators like Prove and Twilio, telecom APIs, device intelligence providers) to validate phone numbers and detect high-risk device events.
- Trust Chain Integration: Ensure device and phone identifiers link into ID.me’s trust graph with provenance, possession, validation, and lifecycle metadata.
- Cross-Team Collaboration: Work closely with Graph and Credential PMs to integrate devices into member profiles; partner with Apps teams (Healthcare, Finance, Travel, Shopping) to optimize domain-specific experiences.
- Risk & Fraud Defense: Define product strategies for detecting SIM swaps, recycled numbers, device spoofing, and velocity anomalies; partner with Risk and Fraud teams to mitigate attacks.
- Analytics & Feedback: Define KPIs for device recognition accuracy, possession freshness, and fraud prevention impact; build dashboards and feedback loops.
- Evangelism: Represent ID.me’s device, network, and phone number strategy with partners, telecom providers, and the internal product/engineering community.
- 10+ years of product management experience, with significant depth in identity, authentication, fraud/risk, or telecom/device intelligence.
- Proven success owning device, network, or phone-related identity products (device fingerprinting, SIM swap detection, phone-based MFA).
- Strong technical background in APIs, SDKs, and device/telecom integrations.
- Deep understanding of risks like SIM swaps, number recycling, and device spoofing, and of telecom validation methods.
- Excellent communication and stakeholder management skills; experience working across multiple platform and application teams.
- Ability to influence standards and integrations with telecom carriers, device intelligence providers, and validation partners.
- Device Recognition Accuracy: % of logins correctly classified as known/unknown device.
- Phone Number Freshness: % of phone identifiers with up-to-date possession/validation checks.
- Fraud Mitigation: Reduction in successful SIM swap, recycled number, and device spoofing attacks.
- Authentication Success Rate: % of login/recovery events completed successfully with device/phone identifiers.
- Adoption: Use of device/phone identifiers across Wallet, SuperApp, and partner applications.
This is a high-visibility principal PM role at the core of ID.me’s identity strategy. You’ll define how devices and phone numbers — the most ubiquitous and risk-sensitive identifiers — are modeled, validated, and consumed at internet scale. You’ll shape how authentication, recovery, verification, and validation flows work across Wallet, SuperApp, and partner ecosystems, while raising the bar on fraud defense and member trust. Help us build the identity layer of the internet.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.
Top Skills
What We Do
ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has over 100 million members with over 70,000 individuals joining daily, as well as partnerships with 31 states, multiple federal agencies, and over 500 name brand retailers. The company provides identity proofing, authentication and group affiliation verification for organizations across sectors.
The company's technology meets the highest federal standards and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me is the only provider with video chat and in-person verification, increasing access and equity. The team is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.
Our Mission is to make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
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