The Role
At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
Note this role will be based in Durham, NC. Eligible candidates must reside within a commutable distance as we are a hybrid office environment requiring an in-office presence of 3 days per week.
About the role of the Principal Product Manager:
- Strategy & Vision:
- Develop and articulate compelling product vision and strategy based on customer needs, market trends, and competitive analysis with Jira and Confluence.
- Lead the development and execution of the product roadmap, prioritizing features and enhancements in alignment with business goals.
- Drive development teams in building new solutions and platforms or enhancing existing ones with added features or integrations
- Product Development & Lifecycle Management:
- Oversee the full product lifecycle, from ideation to development, launch, and iteration.
- Write and review documentation and deliverables such as PRDs, Solution Design Documents, Interface Specifications, Stories, Tasks, and IRDs.
- You'll be writing a ton of Epics and User Stories. These basically describe how new features will work. And you'll need to make sure they're super clear.
- Actively engage in key product development sessions, including:.Architecture Reviews, Agile Ceremonies / Iterations, Code and Workflow Reviews, Development QA Cycles and Launch Prep for General Availability (GA)
- Manage post-launch analytics, metric performance reviews, reporting insights, and upkeep.
- You'll be working on making APIs better and ensuring user data is protected.
- Customer Insight & Market Analysis:
- It's all about solving customer problems. You'll be the voice of the customer, making sure what gets built actually helps them out
- Get ready to work with everyone – product managers, engineers, designers, even legal. You'll be brainstorming ideas, gathering requirements, and getting everyone on the same page.
- Engage with external partners and stakeholders to align product development with market needs.
- Conduct comprehensive market research and customer analysis to identify opportunities and threats.
- Team Leadership & Collaboration:
- Lead and mentor a team of Product Managers, fostering a collaborative and high-performing environment.
- Work closely with Engineering, Design, Marketing, Sales, and Customer Support to ensure successful product development and launch.
- Communicate product strategy, roadmap, and progress to internal stakeholders, including executive leadership.
- Financial & Resource Management:
- Develop and manage the product budget, ensuring resource allocation aligns with strategic priorities.
- Monitor and analyze product profitability and performance to inform future investment decisions.
About you as the Principal Product Manager:
- 8+ years in product leadership with a Bachelor's Degree in Engineering or Computer Science
- 2+ years of Android OS experience, plus mobile tech and software development in general.
- Strong preference for experience with mobile advertising world, especially video, CTV, and yield management.
- Demonstrated experience in leading product development from ideation to launch.
- Strong understanding of market research, data analysis, and financial modeling.
- Excellent leadership, communication, and interpersonal skills.
- Proven ability to collaborate with cross-functional teams and influence without formal authority.
- You can work with people across different time zones and cultures.
- Strong problem-solving and decision-making skills.
- Proficient in product management software and tools.
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets.
We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.
Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.
To view our Global Recruitment Privacy Notice, please click here.
Notice to External Staffing Agencies, Placement Services, and Professional Recruiters ("Agencies"):
Digital Turbine will not pay fees for any hires resulting from unsolicited resumes. To protect all parties involved, we only accept resumes submitted directly by candidates. Any unsolicited resumes sent to Digital Turbine, its affiliates, subsidiaries, or employees, through any method (mail, email, etc.), will be considered the property of Digital Turbine and free of any associated fees.
Agencies must obtain prior written approval from Digital Turbine's Talent Acquisition team before submitting any candidate resumes. Resumes may only be submitted in connection with a valid, fully executed contract for services and in response to a specific statement of work. Without such an agreement in place, Digital Turbine will not be responsible for any fees related to submitted candidates.
Agency agreements are only valid if they are in writing and signed by a Digital Turbine officer or an authorized designee. No other Digital Turbine employee has the authority to bind the company to any agreement regarding candidate placement by agencies. Digital Turbine specifically rejects any liability under agreements accepted by negative consent, candidate negotiation, performance, or any means not explicitly outlined above.
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The Company
What We Do
Fyber, part of Digital Turbine’s independent Mobile Growth Platform, develops innovative ad monetization solutions trusted by top mobile game and app publishers. Fyber’s product suite - FairBid mediation, Fyber Marketplace, and Offer Wall Edge, were built with performance, scale and transparency in mind. Our products offer publishers a trusted, unconflicted alternative that drives superior results by creating an optimal connection between mobile audiences, top global brands and mobile-first advertisers across over 40Bn daily ad opportunities.
