Principal Product Designer

Principal Product Designer 

Build - Design Team | New York, NY 

What you’ll do: 

As a Principal Product Designer at Ethic, you will shape the vision and structure of our product design ecosystem, connecting advisor tools, portfolio workflows, and client experiences into a coherent, trusted platform. You will lead large-scale initiatives, working across product pillars to define interaction models, system patterns, and frameworks that scale design quality across the company.

You will partner with Product and Engineering leadership to guide strategic decisions and ensure that design drives measurable product outcomes. You will set a high bar for design excellence, mentor other leads, and help Ethic define what world-class product design looks like in sustainable finance. More specifically, you will:

• Evolve the design vision and guiding principles across multiple product surfaces and workstreams, grounded in a deep understanding of finance and investing.
• Own and drive the evolution of our product design system for consistency, flexibility, and speed.
• Partner with leadership to connect design strategy to company goals and measurable outcomes.
• Lead research and synthesis to uncover opportunities and define new product directions.
• Develop frameworks that enable scalable, data-driven design decisions across teams.
• Mentor and guide senior and lead designers to elevate quality, thinking, and collaboration.
• Represent design in strategic discussions, influencing trust, usability, and business success for UX and UI experiences.

Who you are: 

• You identify with our company Principles that define our culture, guide our actions, and allow us to do our best work:
• We are In Service of others - our clients, our colleagues, the company, and the world.
• We strive to be World Class - the best at what we do.
• You’re a problem solver, able to and interested in learning new things quickly to solve unique and challenging problems.
• You are driven, possess a strong work ethic, a bias towards action, and a desire to win as a team.
• You can communicate clearly and concisely in a variety of mediums.
• You operate with high integrity, doing the right thing when no one is looking.
• You take a long-term view towards contributing to a strong team with a culture of feedback.
• You’re passionate about positively impacting the future of our planet and humanity.

What you’ll bring to the table: 

• 10 or more years of experience designing and shipping complex digital products.
• Proven record of shaping product vision and driving cross-functional alignment at scale.
• Deep expertise in product design, interaction design, and visual design craft.
• Advanced understanding of accessibility standards and inclusive design practices.
• Experience with modern AI and design tools such as Figma Make to Claude Code.
• Expertise in linear and non-linear systems design and information architecture.
• Deep experience building or evolving design systems in collaboration with engineering.
• Strong communication skills with the ability to align product leaders and executives.
• Portfolio that demonstrates exceptional craft, clarity of process, and measurable impact.
• Experience mentoring other designers and leading through quality and clarity.

About Ethic:

We at Ethic partner with advisors and institutions to deliver personalized, values-aligned, and tax-smart investing. Our technology enables sophisticated investment solutions through a simple and engaging client experience. We empower advisors and institutions to deliver investments that reflect what matters most to them and their clients.

We're backed by investors including Oak HC/FT, Nyca Partners, Fidelity, UBS, Jordan Park Group, and Kapor Capital. We are an SEC Registered Investment Adviser based in New York City.

Our team is committed to fostering an environment that brings together diverse voices, perspectives, and lived experiences. We are striving to drive positive outcomes for investors and to contribute to a more sustainable and prosperous future for the world.

Compensation & Benefits: 

Compensation at Ethic is a combination of base salary, equity (stock options) in the company, and benefits. 

The base salary for this role will range from $240,000 - $260,000 per year, commensurate with experience. 

Our benefits package includes; 

• Medical, dental & vision insurance – premiums 100% covered by Ethic 
• 401k with sustainable investment options and an employer match up to 3.5%
• Unlimited paid time off 
• 16-weeks of paid parental leave 
• An annual wellness & education stipend
• Sponsored employee resource groups
• Regular lunch & learns and volunteering opportunities
• A fully-stocked office in lower Manhattan + the flexibility to regularly work remotely

Location: New York, NY
This position will be expected to work from our Tribeca office at least 3 days a week.

Submit an application: 

If you are interested in applying for this role, please submit both a resume and a cover letter. 

Ethic values the diversity of our team and welcomes applications from all backgrounds and life experiences. In order to continuously grow a diverse team, we are taking a data-driven approach to understanding and iterating our hiring practices. Please complete the demographic survey below to support us in doing so.