Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
As a Principal Product Designer on Social, you'll design for our immersive experience sharing experiences. You will design and build end-to-end social sharing products for our core player app, working collaboratively with other leaders across product, research, data science and engineering to define social-first experiences for our immersive platform. You will be the go-to designer for an emerging product area, and own the end to end experience across mobile, desktop, 10ft, XR wearables and beyond.
You'll help define UX strategy, product patterns, contribute to roadmap, and define sprint commitments. You'll be an inspirational designer, innovating on zero to one social sharing features, partnering and mentoring other dedicated designers as we build an industry leading metaverse platform.
You'll make an impact that fuels our user’s creativity and enables players around the world to enjoy incredible experiences on Roblox at a time of sustained growth for our business.
You Will:
- Help define the UX design strategy and collaborates on the roadmap for core social surfaces on Roblox.
- Develop a deep understanding of user needs, behaviors, and motivations to advise design decisions.
- Bring a new perspective and deep industry knowledge.
- Deeply care about craft by creating visually compelling and intuitive user interfaces across devices and surfaces for a global audience.
- Collaborate with the Foundation Design Systems team and co-develop new patterns and UI components to ensure consistency and scalability.
- Understand the role of younger players, teen and adult players, brands, creators and studios to create a social strategy that serves all audiences.
- Understand and communicate with your design work how to engage users and build deep online friendships and connections
- Optimize user flows, connection opportunities and the social graph to enhance and deepen community on Roblox
- Leverage analytics and user feedback to identify pain points and implement data-driven improvements.
- Provide mentorship and guidance to junior designers, fostering a collaborative and innovative design culture.
- Collaborate with cross-functional teams, influencing and aligning design decisions.
- Partner with engineering by providing high-quality design specs and partner on implementation to deliver a high-quality, high-craft experience
- Present design journeys and strategies at the team level
You Have:
- Bachelor's degree or equivalent in Product Design, User Experience Design, Fine Arts, Graphic Design, or a related field.
- Proven experience (8+ years) in UX/UI design, with a strong track record of delivery innovative consumer social experiences
- Strong portfolio showcasing exceptional visual design skills and user-centered design thinking.
- Proficiency in design tools such as Figma, Adobe Creative Suite, Blender, Maya or similar software.
- End to End systems thinking that advocates for comprehensive and connected user experiences
- Solid understanding of user-centered design principles and best practices.
- Expert knowledge of communication design patterns and familiarity with e-commerce, 3D Avatars and gaming experiences.
- Proactive problem solving and project management skills, with the ability to lead and inspire a design team.
- Investigative and inquisitive about product goals from both a company's and user's perspective, promoting a learning culture both within the Product Design team and the larger Roblox organization.
- A compelling storyteller with strong communication and presentation skills, capable of effectively conveying design concepts and rationale to partners.
- Collaborative mentality with the ability to work cross-functionally and influence design decisions.
- Deep understanding and passion for the gaming industry, especially user-generated content platforms like Roblox.
- Keen interest in user experience trends, industry advancements, and emerging technologies.
- Ability to balance business objectives, user needs, and technical constraints in design solutions.
- Motivated and always expanding your skills by looking for new tools and techniques.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.
Annual Salary Range
$292,740—$348,660 USD
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
You’ll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy (varies by exemption status)
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
Top Skills
What the Team is Saying
What We Do
Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences. Our vision is to reimagine the way people come together — in a world that's safe, civil, and optimistic. To achieve this vision, we are building an innovative company that, together with the Roblox community, has the ability to strengthen our social fabric and support economic growth for people around the world.
Why Work With Us
Every day, Roblox employees tackle complex questions and drive incredible innovation. Join us in building the future of human connection and communication.
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Roblox Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are requiring employees to be in the office three days a week – with core days being Tuesday, Wednesday, and Thursday. On Mondays and Fridays, employees may choose to work remotely, although the office will still be open.
