Principal Portfolio Marketing Manager, Firefly Enterprise

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About the role: Generative and agentic AI are dramatically changing marketing and creative workflows. This confidential effort represents an opportunity for Adobe to lead this change and prepare teams for an AI-native future.

Summary: We are seeking a dynamic, experienced B2B Product Marketing Manager to support strategy and go-to-market success for our portfolio of Firefly Enterprise solutions. This team will also develop positioning, thought leadership and the overarching narrative for the group’s solution set, along with related customer-facing outputs, and contribute to the success of the portfolio of innovative AI-first solutions, ensuring they meet the needs of our enterprise customers and align with Adobe’s overall strategy.

Key Responsibilities:

• Customer and Market Insights: Conduct research and gain first-hand knowledge with customers to understand needs, trends, and competitive landscape. Synthesize insights to inform product development and marketing strategies.
• Portfolio Messaging development: Create a cohesive, easy to understand narrative and messaging hierarchy. Oversee continuous message testing and evolution per customer engagements.
• Outputs: Develop customer-facing presentations tied to these narratives. Influence cross-product demo strategies (within and beyond BU), present in customer settings, enable various teams on these narratives (field, marketing, web, analysts, etc.)
• Cross-Adobe alignment: Ensure alignment with and influence on other key Adobe narratives (e.g., Adobe’s AI story, CXO story, Content Supply Chain, Creation & Production, etc.) through collaboration across both Adobe teams
• Sales Enablement: Collaborate with sales to create and deliver training, sales tools, and collateral that effectively communicate the value prop. of the solution.
• Customer Engagement: Engage with key customers to gather feedback, understand use cases, and develop customer success stories across the portfolio of solutions.
• Thought leadership development: Help define priorities and desired outputs by working closely with BU, sales and marketing teams. Manage vendors, design research, and work with marketing to create outputs (i.e., whitepapers, videos, interactive experiences)
• Amplification: Collaborate with marketing to ensure outputs are usedin campaigns, web, events, etc. Represent insights in digital executions (e.g. webinars) and customer settings (e.g., customer meetings, events, conferences)

Qualifications:

• Experience: 10+ years of Enterprise product marketing experience, or 10+ years of B2B sales or marketing experience, preferably with a mix of AI, software, and creative tech.
• Education: Bachelor’s degree or equivalent experience required; MBA preferred

Skills:

• Excellent critical thinking and analytical skills, with the ability to translate customer and market insights into actionable, outcome-based business, product, and marketing strategies.
• Excellent verbal and written communication skills – can distill complex concepts into powerful, relevant, and easy to understand narratives.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Proven track record of collaborating and influencing in a matrixed / cross-functional organization. You can think pragmatically and communicate honestly and directly up and down the org charge and across different functions.
• Broad knowledge of Adobe’s products for enterprise customers, and ecosystem across clouds is a plus.

Customer Focus:

• Ability to develop a deep understanding of customer needs, and the ability to translate them into compelling marketing strategies.
• Ability to confidently present our solution and/or portfolio’s value proposition, vision and insights in various settings (e.g., CECs, Conferences, Roundtables)

English language fluency

Ability to travel (25%+)

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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