Principal Insights Analyst

Reposted 17 Days Ago
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Auckland, NZL
In-Office
Mid level
Retail • Software
The Role
The Principal Insights Analyst will solve complex business problems using data, translate business questions into analytical approaches, deliver insights for marketing, operations, and commercial performance, mentor team members, and utilize tools like SQL and Python for analysis.
Summary Generated by Built In

We're looking for a Principal Insights Analyst to join us in this newly created role! You'll become part of a global, growing SaaS company at an exciting point in our growth journey. 
Based in Auckland CBD, you'll enjoy WFH days + lots of lovely benefits (more on those below).

Who are we?

  • Plexure redefines the customer experience and drives results through personalized mobile marketing and next-generation loyalty programs for household names such as McDonald's.
  • Our industry-leading customer engagement platform has over 300 million users in 65 countries around the globe.

What will you do?

  • Partner with stakeholders across the business to solve complex commercial problems using data.
  • Translate ambiguous business questions into clear analytical approaches, identifying the right data, methodologies, and success measures.
  • Deliver insights and recommendations across areas such as marketing performance, customer value, operational efficiency, and commercial optimisation. 
  • Work closely with Insights, Product, and Engineering teams to shape analytical approaches, operationalise insights, and improve how data is used across the business.
  • Develop new metrics, measurement approaches, and insight frameworks to better understand commercial performance and customer outcomes.
  • Mentor and guide others within the Insights team, helping elevate analytical thinking, problem solving, and best practices.
  • Use tools including SQL, Python, and Databricks to explore data, prototype analysis, and support insight generation.
  • Contribute to evolving ways of working, including the use of AI-assisted analytics and modern Databricks capabilities.

What are we looking for?

  • Strong analytics and insights experience, with the ability to solve complex business problems through data.
  • Advanced SQL skills, along with working knowledge of Python for analysis, prototyping, and working with technical teams.
  • Commercial thinking, with the ability to connect data and analytics to real-world business outcomes.
  • Strong communication and storytelling skills, with the ability to explain complex ideas clearly to non-technical audiences.
  • A structured, curious approach to problem solving, including asking thoughtful questions and challenging assumptions.
  • A collaborative and consultative style, with the confidence to influence stakeholders and bridge business and technical teams.

What's in it for you? 

  • Paid wellness days! You'll get 4 each year + a paid day off in the month of your birthday.
  • Ongoing career development and support- Receive ongoing coaching from your manager, the Head of Customer, Data & Operations, and a $2,000 yearly training budget to use towards upskilling yourself!
  • Work from home allowance - we'll give you a one off payment of $1,000 to help you get set up at home. Plus, you'll have access to staff discounts at PB Tech to help your dollars go further.
  • Fully paid health insurance for yourself and discounts for family members (Southern Cross - Wellbeing 2).
  • We've got you covered with life insurance and illness or injury income protection too.
  • Hospitality benefits - grab a free lunch or dinner in one of Sky City's restaurants (twice a year!) + you'll have a monthly credit at TANK.
  • Summer hoursIf there's nothing pressing left to do on a Friday arvo, finish up at 1:00pm (December - February).
  • Free Udemy subscription– choose from more than 200,000 available courses online!
  • Mental wellbeing support for you and your family such as EAP services through Workplace Options.
  • We arrange a company-wide volunteering day once a year (paid of course). 
  • Subsidized parking in the garage of our office building.
  • A brand new office and an active social club that organizes events each month.


Why do our employees love working for Plexure:

  • "I collaborate with a lot of teams across the business and have gained a lot of exposure to different areas."
  • "We use state of the art cutting edge technology. It is great to work with different technologies."
  • "You get appreciation for the work you do. I receive recognition from my leadership, peers and clients. I feel valued."
  • "We are a very diverse team - we have people from all over the world! We work hard but also like to have fun."


Skills Required

  • Strong analytics and insights experience
  • Advanced SQL skills
  • Working knowledge of Python
  • Commercial thinking
  • Strong communication and storytelling skills
  • Structured approach to problem solving
  • Collaborative style
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The Company
HQ: Auckland
103 Employees
Year Founded: 2010

What We Do

Plexure helps enterprise-level high-frequency retail brands to evaluate, interpret and act on their customer data at every stage in their lifecycle. Optimizing the value of each customer from the first point of engagement, to grow and retain, and win back. We work with some of the world’s best-known brands to provide real-time actionable insights and personalized experiences that result in the identification, activation, growth and retention of a loyal base. Resulting in increased basket size, frequency of visit, margin optimization and overall satisfaction.

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