Principal Engineer, New Product Development

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London, Greater London, England
In-Office
Beauty • Robotics • Design • Appliances • Manufacturing
Positively impacting people’s lives every day in every home around the world.
The Role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Location: Battersea, London, 3 days a week in the office
About The Role
We are seeking a Principal Engineer, New Product Development (NPD) to help us design the next generation of innovative products across our Shark portfolio. Based in our Battersea, London office, you will be a critical technical contributor, driving the development of high-impact, consumer-centric designs that define our product roadmap. You will bring a blend of technical depth, creativity, and problem-solving rigor to deliver meaningful product experiences.
What You'll Do
  • Independently execute and lead design studies to solve complex technical and consumer-facing problems throughout the product development lifecycle.
  • Take end-to-end ownership of design-from concept generation, CAD modeling, prototyping, and testing through to design verification.
  • Drive product design decisions based on engineering principles, consumer insights, and manufacturing feasibility.
  • Continuously evaluate and refine designs for cost, manufacturability, performance, and quality.
  • Apply a deep understanding of materials, mechanisms, and high-volume manufacturing processes to create optimized solutions.
  • Collaborate closely with cross-functional global teams (Engineering, Industrial Design, Product Marketing, and Operations) across the US, UK, and China to ensure seamless product integration.
  • Use rapid prototyping and hands-on iteration to test hypotheses and validate concepts quickly.
  • Communicate technical findings, trade-offs, and recommendations clearly and effectively across all levels of the organization.
  • Contribute to a culture of innovation by championing bold ideas while balancing executional excellence.

What You'll Bring
  • BS or MS in Mechanical Engineering or a related technical discipline.
  • 6+ years of experience in product development, ideally within the consumer products or small appliances space.
  • Demonstrated track record of delivering robust, elegant, and innovative mechanical solutions from concept through launch.
  • Proficient in 3D CAD tools (e.g., SolidWorks, Creo) and rapid prototyping techniques.
  • Strong experience with hands-on mechanical and electrical fabrication (e.g., power tools, sheet metal work, wiring).
  • Familiarity with small appliance components and systems, including motors, heaters, sensors, and PCBAs.
  • Comfortable with test equipment and data analysis tools; advanced Excel or equivalent skills preferred.
  • Experience working in fast-paced, agile environments where quick iteration and learning are essential.
  • Deep technical problem solver with strong mechanical engineering and physics fundamentals (e.g., fluid mechanics, heat transfer, kinematics).
  • Analytical mindset with excellent attention to detail and a bias toward action and accountability.
  • Comfortable working hands-on in the lab-prototyping, testing, debugging, and iterating.
  • Exceptional ability to distill complex issues into clear plans and communicate them concisely to both technical and non-technical stakeholders.
  • Strong judgment in evaluating technical trade-offs, with a focus on consumer value and product performance.
  • Confident, independent thinker who actively contributes to technical debates and welcomes constructive feedback.
  • Highly organized with the ability to manage multiple projects and shifting priorities in a fast-paced environment.

#LI-HYBRID
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
  • For candidates based in all regions, please refer to this Candidate Privacy Notice.
  • For candidates based in China, please refer to this Candidate Privacy Notice.
  • For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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The Company
HQ: Needham, MA
3,600 Employees
Year Founded: 1994

What We Do

SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.

What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.

Why Work With Us

Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.

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SharkNinja Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.

Typical time on-site: Not Specified
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