Principal Engineer (L7) - Ads Measurement

Reposted 3 Hours Ago
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Hiring Remotely in United States
Remote or Hybrid
261K-365K Annually
Senior level
Information Technology • Mobile • News + Entertainment • Social Media
The Role
Lead Ads Measurement strategy and execution, improving ad performance through engineering solutions and cross-functional collaboration, mentoring team members.
Summary Generated by Built In
Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Team and Role Description:

The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. We specialize in off-platform conversion signals ingestion, identity resolution, ads attribution, as well as powering Ads reporting and providing machine learning models with high quality data for training.

We are looking for an innovative engineering thought leader familiar with Ads Measurement & related Ads systems end to end. In this role, you will develop cutting edge solutions that will help us face measurement related challenges, and lead the downstream adoption of Measurement data across different engineering and cross functional organizations, and be willing to be hands-on and solve problems where the team may lack expertise. 

You will be responsible for improving our Ads performance by leading the full end to end scope of Measurement solutions from ingestion to ads delivery. As a diverse group of software engineers, product managers, data scientists, and ads experts, we are excited for you to join our team!

Role Scope & Responsibilities:

  • Stay updated on state-of-the-art products and techniques, recognizing promising innovations, identifying gaps, and adapting them to Reddit's unique platform and community.
  • Understanding the current and future state of the business and converting business problems into engineering solutions.
  • Proven technical leadership experience, with capability to create and drive our Ads Measurement strategy at the org level, and to solve challenges for at least the next 2+ years
  • Act as a thought partner and innovation lead, capable of designing, implementing, testing, and launching complex product and infrastructure changes across the entire Ads stack.
  • Lead large cross-functional projects end to end, from concept, design, implementation, to rollout, ensuring the highest quality and performance.
  • Identify top opportunities for Ads Measurement to improve Ads performance by diving deep into our platform and understanding the company priorities, the needs of our advertisers, as well as downstream consumers of Ads Measurement data.
  • Design and develop cutting-edge products and solutions for Ads Measurement that improves data quality and integrates with downstream consumers of measurement data (including modeling teams), from ideation to production deployment.
  • Collaborate with engineering and cross functional leaders, data scientists, backend software engineers, fullstack engineers, as well as machine learning engineers.
  • Mentor staff engineers and leaders, share industry knowledge, and contribute to the technical growth of the team. 

Minimum Qualifications:

  • Requires a Bachelor's degree (or foreign equivalent) in Computer Science, Economics, Statistics,   Computer Engineering, Engineering, Applied Sciences, Mathematics, Physics, or a related field
  • At least 8 of progressive and relevant experience within Software Engineering, with a focus on Ads. Experience with ML Modeling is highly desirable
  • Experience with ML Modeling 
  • In-depth experience with Ads measurement products and technologies such as brand lift, conversion lift, experimentation methodology, measurement foundations, third-party integrations and privacy-aware systems.
  • Experience developing creative solutions and coordinating large-scale, cross-functional efforts that span different teams, and driving alignment
  • Advocates for Ads performance by leading Ads Measurement and working with Cross Functional partners in product, engineering, privacy, legal, etc.
  • Familiarity with Ads privacy challenges (GDPR, CCPA, ePD, ATT, etc.) and is experienced delivering high Ads performance in line with privacy needs when developing solutions.
  • Possess a strong understanding of industry trends and has a proven track record of driving high ad performance adapting to signal loss due to evolving privacy constraints.

Benefits:

  • 100% remote work flexibility (offices located in SF, LA, NY & Chicago if you are interested in hybrid/in office options)
  • Comprehensive Healthcare Benefits and Income Replacement Programs

  • 401k Match

  • Family Planning Support

  • Gender-Affirming Care

  • Mental Health & Coaching Benefits

  • Flexible Vacation & Reddit Global Days Off

  • Generous paid Parental Leave  

  • Paid Volunteer time off

#LI-AS1

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:
$260,800$365,100 USD

In select roles and locations, the interviews will be recorded, and transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Top Skills

Ads Attribution
Conversions Api
Event Deduplication
Events Manager
Identity Resolution
Machine Learning
Pixel
Signal Quality
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The Company
HQ: San Francisco, CA
1,900 Employees
Year Founded: 2005

What We Do

Reddit is a community of millions of users engaging in the creation of content and the sharing of conversation across tens of thousands of topics. Our mission is to bring community, belonging, and empowerment to everyone in the world.

Why Work With Us

At Reddit, you’ll help build something that encourages millions around the world to think more, do more, learn more, feel more– and maybe even laugh more.

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