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We're looking for a Principal Client Partner to lead the sale of Samba's advertising, measurement and research solutions to brand advertisers — helping them deliver their messages across all screens, while measuring what matters most: business outcomes.
The advertiser is your customer. You'll own the entire relationship, from the CMO and senior marketing leadership through to the brand, media, insight and procurement teams who run the business day to day — and you'll work alongside the agencies who buy on their behalf without ever losing ownership of the client relationship.
What You'll Do
- Sell Samba's suite of measurement, audience targeting and attribution solutions to leading brand advertisers, growing adoption across their brands, categories and markets.
- Sell Samba's suite of research tools across planning and measurement, becoming the partner clients reach for when they set a strategy and when they prove its outcome.
- Own the entire relationship with the advertiser — from the CMO and senior marketing leadership to the brand, media, insight, analytics and procurement teams — demonstrating a thorough understanding of each account's organization, needs and revenue potential.
- Navigate multi-stakeholder sales cycles across marketing, media, insight and procurement, and lead complex commercial negotiations through to signature.
- Partner effectively with your clients' agencies of record — briefing them, enabling them, keeping activation moving — while retaining the client relationship and the commercial conversation.
- Lead business reviews and annual planning sessions with your clients, translating performance into the next commitment.
- Prospect, qualify, close and scale revenue-generating relationships with advertisers within your territory or vertical.
- Serve as a subject-matter expert and thought leader within your assigned verticals.
- Collaborate with Programmatic Consulting, account management and Measurement Science to deliver proposals that exceed advertiser marketing objectives and expectations.
- Meet or exceed quarterly sales quotas against the territory and account list, maintaining strong pipeline and Salesforce discipline with accurate forecasting.
- Channel client feedback into Product and Measurement Science roadmap discussions.
- Help develop local marketing initiatives and participate in industry events, becoming a regional knowledge leader in your market or vertical.
- Own the relationship from the CMO and senior marketing leadership through to the brand, media, insight and procurement teams.
- Lead business reviews and annual planning sessions with your clients, translating performance into the next commitment.
- Mentor, and over time potentially manage, an Account Executive as the team scales — leading as a player-coach without stepping away from your own number.
Who You Are
- Demonstrated ability to perform against quota and excel in a highly competitive market.
- Highly motivated and professionally mature, with outstanding communication skills and demonstrated knowledge of the online advertising landscape.
- Strong, current relationships with senior marketing and media decision-makers at brand advertisers.
- Deep knowledge of client-side planning processes — how advertisers set strategy, build budgets, run annual reviews and make data and measurement decisions — and of the privacy regulations that shape them.
- Comfortable working with and through your clients' agencies without ceding ownership of the client relationship.
- Demonstrated strategic, consultative and analytical sales approach with a focus on building partnerships with clients.
- Strong understanding of the digital advertising ecosystem — display, video, mobile, CTV and programmatic — and fluency in cross-screen measurement, targeting and attribution.
- Proven track record navigating complex, multi-stakeholder negotiations through to close.
- Proficiency in Salesforce and a disciplined approach to pipeline and forecast management.
- Currently requiring 4 days a week on-site in office.
- Willingness to travel to outside markets, and to entertain clients during evenings and occasionally weekends.
- Bachelor's Degree (or equivalent experience).
- Strong references with partners, customers and colleagues.
- Existing, current relationships with senior marketing decision makers favored.
- Demonstrated ability to leverage AI to streamline workflows, including interpreting model-generated recommendations, stress-testing assumptions, and translating insights into client-facing strategy.
- Familiarity with how AI and ML are reshaping audience measurement, targeting and attribution in the TV and streaming advertising landscape is a strong plus.
- Desire to learn how to use AI-powered tools for sales productivity — CRM intelligence, proposal generation, audience insights and campaign optimization workflows.
Skills Required
- At least 7 years of experience in advertising, digital media, adtech, or data and analytics sales
- Proven success performing against sales quotas in a competitive market
- Current relationships with senior marketing and media decision-makers at brand advertisers
- Knowledge of client-side planning, budgeting, annual reviews, data, measurement, and privacy regulations
- Experience working with agencies while retaining direct client ownership
- Strategic, consultative, and analytical sales approach
- Understanding of display, video, mobile, CTV, programmatic, measurement, targeting, and attribution
- Experience navigating complex, multi-stakeholder negotiations through close
- Proficiency with Salesforce and disciplined pipeline and forecast management
- Bachelor’s degree or equivalent experience
- Strong references with partners, customers, and colleagues
- Ability to work onsite four days per week
- Willingness to travel to outside markets and entertain clients during evenings and occasional weekends
- Television advertising experience
- Existing relationships with senior marketing decision-makers
- Ability to leverage AI to streamline workflows and translate model-generated insights into client strategy
- Familiarity with AI and machine learning applications in TV and streaming advertising
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
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