At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
Shape the future of HVAC and Plumbing Sales across Canada with GE Appliances.At GE Appliances, we believe in delivering exceptional solutions that improve everyday life. We’re looking for a Principal Business Development Sales Manager to drive the growth of our Air & Water portfolio—including HVAC products, water heaters, disposals, and water treatment solutions—throughout the Canadian market.
In this strategic role, you will collaborate closely with regional Area Sales Managers (ASMs), national accounts, and distributor partners to uncover new business opportunities and strengthen existing relationships. Your work will directly impact our market expansion, customer satisfaction, and sales performance across the region.PositionPrincipal Business Development Sales Manager- A&WLocationOther CanadaHow You'll Create Possibilities
Key Responsibilities:
- Lead strategic growth efforts across Canada by identifying and capturing new business opportunities at the regional and national levels.
- Partner with Area Sales Managers to co-develop and execute effective territory and account strategies.
- Build and maintain a healthy pipeline by developing relationships with distributors, third-party representatives, and OEMs.
- Present and train on GE Appliances Air & Water products to highlight their value in a competitive marketplace.
- Use data and insights to inform sales strategy and achieve product-specific sales targets.
- Serve as a key point of contact for customers—resolving issues, delivering value, and building long-term trust.
- Travel frequently within the territory—expect 50%+ travel.
Minimum Qualifications
- 7+ years of outside sales experience in HVAC and/or plumbing products through distributors, third-party reps, or OEMs.
- Demonstrated ability to approach challenges with creativity, adaptability, and a growth mindset.
- Experience working collaboratively within a team-oriented environment.
Preferred Qualifications
- Bachelor’s degree from an accredited institution.
- Success in building growth strategies and navigating multi-channel sales models.
- Strong skills in communication, presentation, organization, and negotiation.
Work Location & Schedule
- This is a remote position based in Canada. Candidates must reside within a reasonable distance to a major airport and be able to work Eastern Standard Time (EST) hours.
- Relocation assistance is not available.
- This role will include at least 50% travel
Join us and help lead the expansion of our innovative Air & Water solutions across Canada.
#LI-MS
Our CultureOur work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]
GE Appliances Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Appliances and has not been reviewed or approved by GE Appliances.
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Healthcare Strength — Healthcare Strength: Health insurance and on-site wellness resources are presented as strong aspects of total rewards, with medical, dental, vision, and mental health support seen as valuable inclusions.
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Retirement Support — Retirement Support: The 401(k) with company matching is highlighted as a solid pillar of compensation, reinforcing long-term financial security for many roles.
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Leave & Time Off Breadth — Leave & Time Off Breadth: Paid time off, holidays, sick time, volunteer time, and paid parental leave provide a broad leave framework that adds meaningful value beyond base pay.
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What We Do
GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work. We imagine, design and build some of the world's best appliances. Our people strive to improve themselves, the company and the community—building challenging and rewarding careers along the way. We value diversity, teamwork, innovation and lean manufacturing. We work with some of the best people in the world who take pride in our products and thrive on challenges. More than a place to work, it is a place of opportunity, a place to grow and a place to develop your career.
