Principal Advertising Strategist (Amazon Marketplace)

Reposted 10 Days Ago
Be an Early Applicant
San Diego, CA, USA
In-Office
125K-175K Annually
Senior level
Agency • eCommerce • Marketing Tech • Software
The Role
Lead the Amazon PPC strategy and manage advertising campaigns for enterprise clients. Analyze data, mentor junior staff, and leverage industry trends to drive performance.
Summary Generated by Built In

🚀 Help Brands Win on Amazon - and Love Where You Work
📍 Role: Principal Amazon Ad Strategist
📍 Location: San Diego, CA 92101 (Onsite at Symphony Towers)
💰 Compensation Range: $125,000-$175 DOE
At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re
looking for top performers to grow with us.
Are you a data-driven digital marketing pro with a passion for performance and leadership?
We’re shaping brand stories, driving scalable growth, and setting new standards for what performance looks like on the world’s biggest retail platform. We’re looking for a Principal Advertising Strategist to join our powerhouse team and lead strategy for enterprise clients across Amazon and other retail media platforms.
If you want your next move to mean more - more ownership, more growth, and more impact - we’d love to meet you!
🎯 What You’ll Be Doing

  • 📂 Lead Amazon PPC strategy and manage complex advertising campaigns
  • 🤝 Partner with enterprise clients, solving high-impact challenges and delivering measurable results
  •  Analyze campaign data to craft insights and action plans that drive growth
  •  Mentor junior strategists and shape internal best practices
  •  Stay ahead of industry trends and leverage AI to optimize performance
  • 📚 Design tools and templates that improve efficiency across the organization
What You Bring
  • 🧠 8+ years of experience in advertising strategy, including 4+ with Amazon PPC (agency experience preferred)
  • ✍️ Hands-on experience with Amazon Seller Central, Amazon Vendor Central, and advanced reporting tools (Excel, Sheets, etc.)
  • 🖥️ Proven success in Amazon Ad Console, 3rd party platforms, and retail media networks 
  •  A passion for mentoring and continuous improvement

🏙 You’ll be based in Symphony Towers, one of San Diego’s premier office spaces that offers:
  • Stunning views of the city and coastline
  • Free access to the building gym
  • Discounts at restaurants and cafes in the tower
  • Secure bike racks in the building and 24/7 paid parking in a nearby downtown structure
  • Close walking distance to 100+ of the top bars, restaurants, and coffee shops

Our office is designed for comfort, productivity, and collaboration, featuring:
  • Ergonomic standing desks and high-quality workstations
  • A fully stocked snack bar, espresso machine, and cold drinks
  • A welcoming team lounge area and sunny workspaces
  • A clean, modern space where we can do our best work together

🎁 Benefits & Perks
Our people are our #1 priority. Our benefits include:
  • Multiple medical plan options through Anthem Blue Cross
  • Dental & vision insurance (including orthodontia and annual exams)
  • Pet benefit program with savings on vet care, products, and services
  • Paid vacation (accruing up to 120+ hours/year with rollover and cap)
  • Paid holidays annually
  • Coverage for spouses/domestic partners and dependents under 26
  • Benefits begin on the first of the month after your hire date

💵 Compensation Transparency
We’ve listed a broad salary range of $125,000-$175,000/year to account for varying levels of experience, skill sets, and leadership depth. Where you land in the range will depend on how your background aligns with this role.
We’re committed to compensating based on value and impact, not just years on paper, and we’re happy to have open conversations throughout the process.
📈 Growth & Career Opportunities at Luminize
At Luminize, growth isn’t just something we drive for our clients; it’s our mindset and a big priority for our people.
We offer clear career paths and leveling guidelines so you always know where you stand, what’s next, and what skills and experience you need to get there. From day one, you’ll have visibility into advancement opportunities and what it takes to grow into leadership, specialization, or other cross-functional roles.
We’re proud of our strong track record of promoting from within. Many of our team leads and 
managers started in independent contributor roles and grew by consistently showing initiative, 
curiosity, and impact. We only hire externally when needed, because we believe the best future 
leaders are often already here.
You’ll also benefit from:
  • Mentorship from experienced managers during 1:1s and annual performance reviews
  • Cross-functional exposure to departments including content, brand management, software, supply chain, operations, and catalog
  • Learning resources, including Udemy course access,s and additional training programs and courses
  • A culture that encourages asking questions, trying new things, and leveling up together

If you’re excited to take ownership and grow, both in your craft and your career, you’ll be in good company here.
  About Luminize
Luminize is a full-service Amazon growth partner helping brands achieve next-level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and Beyond.
We’re not your typical agency, and we like it that way. We operate with transparency, celebrate wins often, and treat every brand like it’s our own.
If you’re ready to work with great people, do work that matters, and keep growing, we’d love to meet you!
👉 Apply now and let’s grow together!

Skills Required

  • 8+ years of experience in advertising strategy
  • 4+ years with Amazon PPC
  • Hands-on experience with Amazon Seller Central and Vendor Central
  • Proven success in Amazon Ad Console and retail media networks
  • A passion for mentoring and continuous improvement
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The Company
HQ: San Diego, CA
82 Employees

What We Do

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

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