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What You’ll Be Doing...As a Principal MarTech Strategy & Real-Time Expert, you will serve as the critical bridge between marketing business strategy, hands-on technical execution, and next-generation personalization.
In this role, you will be both a technology strategist and a hands-on practitioner. You are comfortable evaluating technology platforms, scaling our MarTech stack, and setting a future-proof vision for AI-driven, agentic 1:1 personalization, while simultaneously rolling up your sleeves to build real-time customer journeys, configure profile schemas, and troubleshoot data flows.
Key Responsibilities...
1. Tech Stack Strategy & Agentic Personalization Vision
- Stack Evolution & Evaluation: Continually evaluate emerging MarTech tools, platforms, and architectures to build a scalable engine capable of supporting next-gen, agentic 1:1 personalization.
- AI & Decisioning Integration: Collaborate with Data Science and Engineering teams to integrate AI/ML models into the real-time marketing loop, connecting audience triggers with smart decisioning logic across channels.
- Strategic Roadmap Development: Translate business strategies into a future-proof MarTech engineering roadmap that balances rapid delivery with long-term platform scalability.
2. Hands-On Real-Time Marketing & Journey Engineering
- Build & Deploy Journeys: Lead the hands-on technical design, build, and enablement of real-time marketing (RTM) use cases, customer journeys, and behavioral triggers using Adobe Experience Platform (AEP / RTCDP / AJO) or similar real-time marketing engines.
- Profile & Data Orchestration: Define and maintain schemas, identity namespaces, and profile merge policies to ensure real-time profile orchestration is clean, scalable, and actionable.
- Operational & Platform Health: Actively monitor dataflow health, ingestion patterns, and technical latency, proactively resolving bottlenecks before they impact real-time customer experiences.
3. Cross-Functional Execution & Pod Leadership
- Lead Delivery Squads: Lead technical execution pods through iterative Agile delivery cycles, establishing technical standards and maintaining a high standard of execution excellence.
- Translate Strategy to Execution: Serve as the technical liaison between business strategists, IT, and security teams—translating complex strategic ambitions into clear technical requirements and backlog items.
4. Strategic Storytelling & Analytics
- Executive Narratives: Own the creation of clear, visual technical narratives and executive-level decks that explain the "how" and "why" behind MarTech architectural decisions.
- Measurement Frameworks: Define and track key performance indicators across both technical metrics (data latency, system uptime, schema accuracy) and business outcomes (conversion lift, audience activation efficiency).
- Governance & Standards: Establish best practices for data governance, sandboxing, and platform lifecycle management in partnership with dedicated compliance teams.
Where You'll Be Working...
In this hybrid role, you must reside within a commuting distance to one of the work locations listed on this position, and your work will include work from home and assigned office days set by your manager.
What We’re Looking For...
You are a technical strategist with an engineering mindset. You are likely a MarTech engineer or architect who mastered real-time customer journeys and schema architecture, but also possesses a gift for strategic thinking, platform evaluation, and executive communication. You thrive in the hands-on details of build and execution, but never lose sight of the long-term vision for 1:1 agentic personalization.
You’ll need to have...
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience
- Six or more years of MarTech Architecture and Evaluation Experience, including evaluating technology platforms, analyzing technical debt, and designing scalable architectures to support real-time marketing and AI/ML model integration.
- Experience creating a strategy for how modern AI, machine learning, and agentic automation fit into the future of omni-channel customer experiences.
- Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe (AEP, RTCDP, AJO) or modern real-time marketing tools.
- Experience translating dense, complex technical architecture into clean, visually engaging presentations for leadership and cross-functional stakeholders.
- Experience guiding technical pods or cross-functional delivery teams through high-velocity Agile delivery cycles.
- Six or more years of hands-on engineering experience with AEP/RTCDP with everyday work with XDM schemas, Identity Service, Profile Service, and Destination connectors.
Even better if you have...
- Experience with digital analytics, latency optimization, and measuring the ROI of real-time marketing activations.
- A "Health-First" Mindset: Proven experience in maintaining the stability and performance of large-scale enterprise data platforms.
- Experience leading cross-functional teams to deliver complex, data-driven technology projects.
- Experience in a CoE model where you set standards for others to follow.
- Background in large-scale data migrations or platform transformations.
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.
Skills Required
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience
- Six or more years of MarTech architecture and technology evaluation experience
- Experience developing strategies for AI, machine learning, and agentic automation in omnichannel customer experiences
- Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles using Adobe AEP, RTCDP, AJO, or similar tools
- Experience translating complex technical architecture into presentations for leadership and cross-functional stakeholders
- Experience guiding technical pods or cross-functional delivery teams through Agile delivery cycles
- Six or more years of hands-on AEP or RTCDP engineering experience, including XDM schemas, Identity Service, Profile Service, and Destination connectors
- Experience with digital analytics, latency optimization, and measuring ROI of real-time marketing activations
- Experience maintaining stability and performance of large-scale enterprise data platforms
- Experience leading cross-functional teams delivering complex, data-driven technology projects
- Experience working in a Center of Excellence model and establishing standards
- Background in large-scale data migrations or platform transformations
Verizon Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.
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Retirement Support — Feedback suggests the 401(k) plan with up to a 6% company match and programs like student-loan-linked matching are standout features that strengthen long-term financial security. Employees also point to union wages and stock incentives as positive elements of total compensation in certain roles.
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Healthcare Strength — Feedback suggests comprehensive medical, dental, vision, and mental-health support, including free therapy and coaching sessions, are valued aspects of the package. HSAs/FSAs and wellness programs further support affordability and preventive care.
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Leave & Time Off Breadth — Feedback suggests at least five weeks of PTO, paid parental leave, and backup care options provide meaningful flexibility for many. Family-building supports like adoption and surrogacy assistance add depth to the offering.
Verizon Insights
What We Do
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.
Why Work With Us
Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.
