Pratesi Sales & Design Consultant

About Pratesi

In 1896, a young wine merchant named Remigio Pratesi fell in love with a beautiful woman in his village outside of Florence. In hopes of wooing her, Remigio commissioned an exquisite set of linens handwoven by local seamstresses.

By 1906, the local nobility sought his hand-crafted linens, and the house of Pratesi was born. The first Pratesi boutique opened in the seaside town of Forte dei Marmi, overlooking the Tyrrhenian Sea off the coast of Tuscany. By 1945, a flagship store was established in Milan on the prestigious via Montenapoleone, before expanding worldwide.

The Role – Sales & Design Consultant

Whether you’re greeting clients for the first time in store or by phone, you'll take time to listen to their needs and inspire them by talking passionately about the Pratesi brand, product offering and what makes us unique.

You’ll understand the client’s interior décor needs and help them achieve their aspirations, guaranteeing the sale by attending to every detail and placing customer satisfaction as your priority. At Pratesi, we all have one thing in common, a determination to provide the best possible solutions for our customers.

As a Sales & Design Consultant, you will represent the brand as a Pratesi Ambassador by promoting the values and ambitions of the brand. To do so, you’ll need to focus on the brand's DNA, and understand the brands' vision, purpose, and core values.

Team Structure

You’ll be working as part of a small team of Sales & Design Consultants, led by your Store Manager; however, it’s a place where we’ll ask for your ideas, listen to your opinions and value the contributions you make. You’ll be an integral part of the growing SFERRA organization with plenty of opportunities for progression.

Role Responsibilities

• Managing the end-to-end sales journey for clients, putting their needs at the forefront to ensure they attain the home interiors of their dreams.

• Make sure your store is known locally, use creative ways to build awareness of the brand and exemplary service you offer.

• Providing high levels of customer service in the store at all times.

• Assisting with the Interior Design needs of both retail and trade clients

• Actively outreach to the local Interior Design and Trade community on a regular basis

• Build and maintain client base through consistent follow-up with phone calls and thank you notes, scheduling appointments to review new product lines, and inviting to store events

• Exceptional sales and client relationship building skills in a trade or retail environment. Network with designers, decorators, stylists and commercial developers

• Ability to identify and understand business opportunities and build long term relationships with clients.

• Meet with Interior designers, stylists and commercial developers, ensuring they visit the store and endorse the company’s products in their projects.

• Educate every client about our brand, its USP’s, our products, their features, advantages, and benefits.

• Benchmark the competition and be able to build value in our products for the client.

• Understand the needs of the clients, helping them visualize their luxury interior and suggest solutions that meet those needs, increasing perceived value and the desire to purchase.

• Focus on providing a consultative sales approach with clients of all levels.

• Work in collaboration with the wider Pratesi teams to understand and proactively improve any issues relating to customer experience and drive improvements in our end-to-end process.

• Ensure store presentation is always reflective of the high quality and design levels of our products.

• Demonstrate initiative, enthusiasm, “can do” attitude and passion for our product range.

• Ensure that all your activities are carried out in line with company procedures, processes, and values.

• Enjoy what you do, share this enjoyment with others and be a positive role model for all your colleagues.

• Be an ongoing student of the luxury linen world.

• All other duties as assigned

Role Expectations

• Ensure all client quotes, sales and orders are processed efficiently

• Work to achieve required targets of key measurables including sales, average transaction value and conversion rate.

• Actively pursue and achieve client satisfaction survey scores of a minimum of 80% positive reviews (Google 4 stars and above)

• Meet and exceed your personal development KPIs

• Complete your ongoing agreed monthly development goals

• Consistently complete all POS Client marketing fields during the sales process

• Be skilled at upselling, building average transaction value and perceived value and increasing store conversion rate.

Selection Criteria

• Proven track record, 3 years minimum, in Retail sales is essential ideally within luxury home interiors

• Experience working with Trade, specifically Interior Designers and Stylists and having an establish network is strongly preferred

• Excellent communication skills to effectively interact with customers and team members

• Proven track record of successful upselling techniques to maximize sales opportunities

• Strong background in retail sales, demonstrating the ability to meet and exceed sales targets

• Experience in conversion optimization strategies to enhance overall sales performance

• Has built lasting relations with clients, following up effectively and consistently

• Experience and exposure to lifestyle selling rather than product selling, solution-based approach

Flexibility to work a retail schedule which may include evenings, weekends and holidays.