The Role
Lead strategic direction and client relationships for luxury lifestyle accounts. Oversee integrated PR campaigns, influencer strategy, events, budgets, team mentorship, new business and cross-market collaboration to drive cultural relevance and commercial growth.
Summary Generated by Built In
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
This role can be based in LA or New York
Who You Are:
PURPLE is seeking an ambitious Vice President to join our Lifestyle team. As Vice President, you will be responsible for overseeing a portfolio of luxury lifestyle clients, leading strategic direction, cultivating media and influencer relationships, mentoring high-performing teams, and driving business growth.
This role can be based in LA or New York
Who You Are:
PURPLE is seeking an ambitious Vice President to join our Lifestyle team. As Vice President, you will be responsible for overseeing a portfolio of luxury lifestyle clients, leading strategic direction, cultivating media and influencer relationships, mentoring high-performing teams, and driving business growth.
This is a key leadership role within the agency — one that demands a well-connected media strategist with exceptional client management experience, team-building skills, and a deep understanding of the luxury lifestyle sector. The ideal candidate will have a strong track record of developing high-impact campaigns and delivering results that align with brand and business objectives.
Key Responsibilities
Strategic & Client Leadership
- Serve as the senior strategic lead for key lifestyle accounts, ensuring campaigns are forward-thinking, integrated, and aligned with client goals.
- Develop and implement long-term communications strategies that drive awareness, cultural relevance, and commercial value.
- Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management.
- Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling.
- Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.
Team Management & Mentorship
- Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.
- Assign and oversee roles and responsibilities across accounts; ensure teams are structured for both efficiency and development.
- Lead by example, supporting staff development through consistent feedback, mentorship, and performance management.
Media, Influencer & Industry Relations
- Maintain strong, senior-level media relationships across lifestyle, culture, and consumer publications.
- Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices.
- Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour.
Operational & Financial Leadership
- Ensure efficient management of budgets, contracts, reporting, and billing across accounts.
- Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning.
- Lead on new business pitches and organic growth opportunities within your portfolio.
Culture & Collaboration
- Partner with colleagues across divisions and international offices to create integrated, multi-market strategies.
- Champion Purple’s culture and values internally and externally — fostering an inclusive, curious, and driven environment.
Skills and Experience
- Minimum 8–10 years of experience in public relations, with a focus on luxury lifestyle clients
- Strong agency background with proven ability to lead accounts and deliver strategic excellence
- Extensive media and influencer contacts across the US, UK, and international lifestyle sectors
- Proven track record of developing and executing high-profile PR campaigns, events, and partnerships
- Confident team leader with experience managing and mentoring junior to senior-level talent
- Excellent written, verbal, and presentation skills
- Adept at navigating high-pressure environments and complex client needs with accuracy and vision
- Entrepreneurial spirit with commercial acumen — able to identify and pursue growth opportunities
- Passionate about culture and the ever-evolving luxury lifestyle space
Skills Required
- Minimum 8-10 years of experience in public relations with a focus on luxury lifestyle clients
- Strong agency background with proven ability to lead accounts and deliver strategic excellence
- Extensive media and influencer contacts across the US, UK, and international lifestyle sectors
- Proven track record of developing and executing high-profile PR campaigns, events, and partnerships
- Experience managing and mentoring junior to senior-level talent
- Excellent written, verbal, and presentation skills
- Adept at navigating high-pressure environments and complex client needs
- Commercial acumen and entrepreneurial spirit to identify and pursue growth opportunities
- Passion for culture and the evolving luxury lifestyle sector
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The Company
What We Do
Together Group is a curated collective of creative consultancies, marketing, technology, and production studios that create and elevate brands, experiences, and destinations for luxury and lifestyle sectors.
