PR Specialist (Boston)

MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
As we embark on an ambitious mission to amplify our presence, we need a visionary PR Specialist in Boston to elevate our brand and narrative on the global stage. You will be crucial in helping drive our strategic initiative to transition from a traditional software company to a leader in software development.
In this role, you will:

• Plan, coordinate, and execute creative PR campaigns that align with our corporate branding
• Strengthen the corporate perception of MacPaw as a unified software leader. This involves coordinating internal communications and external PR campaigns to reflect our unified brand message
• Position MacPaw as a thought leader by highlighting our innovations, C-level leaders, and expertise through various media channels and resources
• Conduct detailed analyses of PR campaign metrics to generate insightful reports that guide future PR strategies
• Pitch media proactively to link MacPaw with broader news narratives, enhancing our market visibility
• Monitor and analyze the media space in order to stay informed on relevant topics, as well as identify possible reputational risks, promptly respond, and protect the perception of the company and its brand
• Organize events and activities in Boston to boost local brand awareness and community presence

Skills you'll need to bring:

• Bachelor's degree in Public Relations, Marketing, Communications, Journalism, or a related field
• Minimum of 3 years of experience in PR, marketing, or related communications roles
• Exceptional writing skills, with the ability to craft clear and compelling messages.
• Demonstrated experience in managing media relations, event participation, and sponsorship engagements
• Strong analytical skills with proficiency in monitoring and optimizing PR metrics
• Familiarity with media platforms and databases (ex: Muck Rack, Cision, Meltwater)
• Excellent collaboration abilities, working seamlessly with diverse, cross-functional teams
• Experience working in the tech industry or with public companies will be a major plus

This full-time position requires a 40-hour work week, Monday through Friday, with flexible hours. Occasional after-hours work may be necessary. The role is based in our Boston office, where your presence is required at least three days a week.
Ready to dive into a world where innovation meets impact? Join us at MacPaw, where every day is about shaping the future of tech and making a real difference. Let's craft something legendary together!
What We Offer

• Your health always comes first
  
  • MacPaw believes the health, satisfaction and financial security of employees and their families are important, not only to each individual's well-being, but also in terms of achieving the overall objectives of our organization. We offer medical, vision, and dental insurance benefits.
• Hybrid work model & flexible working hours
  
  • We offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, and regular lectures. We also offer personal coaching with organizational coaches.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Time-off policy that covers life's needs
  
  • At MacPaw, we truly understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for any purpose.

Here's how we hire
Steps may differ depending on the position, but this is our usual hiring process.

• 01
  Introduction Call
  We'll tell you about the role and MacPaw and ask you to tell us about your experience and aspirations.
• 02
  Skills Assessment
  This step may include additional interviews and/or test tasks to figure out whether your skills match the requirements for the role.
• 03
  Final Interview
  We want to learn more about you as a person and your approach to life. That's also a great place for you to ask more about us.
• 04
  Reference Check
  We will ask you to share the contacts of up to 3 people you worked with for a quick reference check.
• 05
  The Decision
  We love telling the good news and are ready to give you feedback if things don't work out.