PR Manager

At Rethink, our promise to you is that you will do the best work of your career. We know that to do the best work, we have to create and promote an environment where people are happy, inspired, appreciated, empowered, and having fun. Our ability to back that promise, is rooted in our commitment to remain as a creative independent agency. So if you are ready to do the best work of your career while having fun, then read on. 

Rethink is looking for high-energy, ambitious people, who care about their colleagues and doing the best work of their career; everyone brings different qualities and areas of expertise to the table, which results in a diverse group with unique knowledge and capabilities.  

The PR Manager is responsible for assessing opportunities to unlock the power of PR beyond traditional channels to develop and amplify content that drives results. They will energize ideas to drive the brand narrative and rethink how to uniquely lead in an integrated agency model, bringing extra life to ideas. The ideal candidate should have 1-2 years of manager experience, confidently developing PR programs for national consumer brands from briefing to reporting, and effective and confident client relations skills.

The Opportunity 

Public Relations Counsel 

• Assesses and pressure tests creative ideas and opportunities and their earned media and influencer potential. 
• Key point of contact for client, media, influencers and agency for current and proposed assignments
• Manages projects from planning through execution, and possess rock-solid project and time management skills. 
• Directs the completion of all written materials for programs including messaging, press releases, pitch notes and briefing materials.
• Gives strategic input on thought leadership opportunities, developing communications materials that elevate the profile of client brands and their leaders.
• Builds amplification plans recommending appropriate approaches across paid, earned, owned and shared channels. Manages finances with confidence, including campaign hard costs budgets across multiple accounts.
• Demonstrates a strong understanding of media relations and the current Canadian media landscape to set appropriate KPIs and secure relevant earned media coverage across various clients and programs.
• Think critically to provide an educated risk assessment.
• Maintains strong client relationships. 
  

Nurture & Support High-Performing Teams

• Mentor & motivate a best-in-class team by creating a psychologically safe environment that fosters growth, development, & inspiration for all.
  

Support Best-in-Class and Award-Winning Work 

• Be a content springboard, to build and optimize while imagining new and fresh solutions to make ideas bigger, more newsworthy, and more famous.
  

Foster Strong Collaboration

• Set an example of how communications specialists should collaborate with all departments and model these best practices for the rest of the group.  
  

Maintain a Pulse on What’s Happening in Culture 

• Be curious and proactively stay informed of what’s happening in culture and in the industry to stay on the forefront of PR, social/digital and influencer programming. 
  

What you’ll  bring:

• 3-5 years of relevant industry experience working in public relations. Previous agency experience is preferred. 
• Experience in both consumer PR and corporate communications.
• Proven success in media relations, with a track record for building relationships with key reporters. 
• Experience and/or interest in the sports industry is a bonus.
• Strong presentation and communication skills.
• Solid creative instinct.
• Relationships – you’ve got solid relationships in the media, and you’re good at building new ones. 
  

The Benefits 

• Competitive compensation and benefits, including added mental health benefits
• Variety of employee perks
• Great work culture 
• No client meeting Mondays
• Hybrid work environment
• Access to Rethink’s national DE&I committee and working groups
• Growth and training opportunities
  

The interviewing process at Rethink:

1. Phone screen with Talent Acquisition
2. First round interview with Hiring Manager
3. Second round In-Person Interview with Team members 
4. Third round interview with Head of Department 
5. References 
6. Offer 
   

Compensation: $75K - $85K per year, pending experience, skills, scope of responsibility, internal equity, and business needs.

Office Location: 720 King Street West, Toronto, ON
Start Date: January 2027

We truly appreciate everyone’s interest but only those selected for an interview will be contacted. 

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.