PR & Communications Lead (KR)

Posted 15 Days Ago
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Seoul, KOR
In-Office
Expert/Leader
Artificial Intelligence • Information Technology • Software • Database • Manufacturing
The Role
Lead Korea-focused PR and communications to build FuriosaAI's brand and technical thought leadership. Develop media strategy, manage journalist relationships, craft Korean press releases, support product launches, handle crisis communications, align with US/global PR, create localized digital and internal communications, and analyze PR impact in the Korean AI compute and semiconductor ecosystems.
Summary Generated by Built In
About the Role

FuriosaAI has spent the past few years relentlessly focused on engineering strong, market-disrupting products. With the successful rollout of our 2nd-gen product, RNGD, we are rapidly expanding our presence in Korea and stepping onto the global stage.

We are seeking a highly proactive PR & Communications Lead to serve as our first communications leader. Establishing a global presence and building credibility through strong technical thought leadership will be a key driver of our success.

Your core mission is to translate FuriosaAI’s deep-tech innovations and impact into compelling stories. You will ensure our target audience understands: 1) Who we are and our unique edge, 2) Why we are leading innovators in AI compute, and 3) How our products deliver undeniable value for their AI infrastructure needs.

Key Responsibilities
  • Korea Media Strategy: Lead and execute comprehensive external communication strategies to pitch FuriosaAI’s vision, major milestones (funding, product launches, partnerships), and offerings to the Korean market.

  • Media Network Management: Serve as the primary point of contact for local media relations. Actively build, maintain, and leverage deep relationships with key journalists, reporters, and tech influencers in the Korean AI, IT, and semiconductor industries.

  • PR Execution: Draft high-impact Korean press releases, arrange executive interviews, pitch exclusive feature stories, and organize local media events.

  • Crisis Management: Handle crisis communications effectively and swiftly in the local market, providing clear, timely, and strategic messaging to protect the company's brand.

  • Global Alignment: Collaborate seamlessly with the US PR team for a consistent message delivery and unified corporate narrative, advising global PR strategy of Korea’s market sentiment on FuriosaAI.

  • Product Launch Support: Create and execute a comprehensive content strategy for the Product launch tailored to the targeted audience. Develop hypothetical/real-world case studies to demonstrate product value clearly.

  • Cross-functional Collaboration: Work closely with engineering and product leadership in Korea to extract deep technical insights and transform them into accessible, engaging thought leadership pieces.

  • Digital Presence: Manage localized messaging across social media platforms and newsletters to boost domestic brand awareness and tech recruiting (employer branding).

  • Internal Communications: Design and execute internal communication initiatives (e.g., all-hands meetings, internal newsletters, leadership updates) to ensure all employees are fully aligned with the company’s vision, major PR wins, and external narratives. Foster a transparent and engaged corporate culture that bridges the Seoul office and global teams.

  • Data Analytics: Assess the impact of FuriosaAI’s PR efforts in the Korean AI compute space, analyzing FuriosaAI’s brand positioning and competitive standing within the AI compute space.

Qualifications
  • 10+ years of relevant experience in PR, corporate communications, or tech journalism in Korea (Experience in the AI, hardware, or semiconductor domain is a strong plus).

  • Bilingual Proficiency: Native-level Korean for high-quality storytelling and media pitching, and strong business-level English to collaborate effectively with the US team and global stakeholders.

  • Exceptional written and verbal communication skills, with a rare ability to articulate highly complex technical ideas in a clear, concise, and captivating manner.

  • Strong proactivity, "startup DNA," and project management skills; ability to embrace ambiguity, take extreme ownership, and consistently deliver strong results without heavy top-down guidance.

  • Excellent interpersonal and relationship-building abilities to engage with diverse stakeholders, from deep-tech engineers to top-tier media professionals.

Contact

Skills Required

  • 10+ years of relevant experience in PR, corporate communications, or tech journalism in Korea
  • Native-level Korean and strong business-level English
  • Exceptional written and verbal communication skills; ability to explain complex technical ideas clearly
  • Strong proactivity, startup DNA, project management skills, ability to embrace ambiguity and take ownership
  • Excellent interpersonal and relationship-building abilities with media and technical stakeholders
  • Experience in AI, hardware, or semiconductor domain
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The Company
HQ: Seoul, Seoul
143 Employees
Year Founded: 2017

What We Do

FuriosaAI designs and develops data center accelerators for the most advanced AI models and applications. Our mission is to make AI computing sustainable so everyone on Earth has access to powerful AI. Our Background Three misfit engineers with each from HW, SW and algorithm fields who had previously worked for AMD, Qualcomm and Samsung got together and founded FuriosaAI in 2017 to build the world’s best AI chips. The company has raised more than $100 million, with investments from DSC Investment, Korea Development Bank, and Naver, the largest internet provider in Korea. We have partnered on our first two products with a wide range of industry leaders including TSMC, ASUS, SK Hynix, GUC, and Samsung. FuriosaAI now has over 140 employees across Seoul, Silicon Valley, and Europe. Our Approach We are building full stack solutions to offer the most optimal combination of programmability, efficiency, and ease of use. We achieve this through a “first principles” approach to engineering: We start with the core problem, which is how to accelerate.

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