PR Communication Manager | South Korea

We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient, and entertaining. We don’t believe in shortcuts; we innovate constantly, and we are relentless in our pursuit of the best. We need people who share our vision.

Let us describe the challenge we offer

The Polestar PR Communication Manager will be the primary driver of Polestar Korea’s external and internal communications, shaping how the brand and its products are perceived across media, internal channels, and key stakeholders. We are looking for a strategic, proactive, and hands-on communications professional who can plan and execute impactful PR activities while building strong relationships with media and internal teams. In this role, you will lead strategic brand and product communications, manage media relations, and monitor media coverage to derive insights and prepare for potential issues or crisis situations. You will also play a key role in enhancing internal communication to ensure employees are well-informed, engaged, and aligned with Polestar’s vision and strategy.

What you'll do

• Develop and lead integrated PR & communications strategy aligned with Polestar’s business objectives, brand positioning, and market priorities in Korea

• Own end-to-end media relations strategy, including key media mapping, relationship development with top-tier media & YouTubers, and proactive storytelling to shape brand perception

• Serve as the primary point of contact for PR agency management, including briefing, performance evaluation, and continuous optimization

• Lead crisis communications planning and execution, including risk identification, message development, and stakeholder alignment

• Execute internal communications to ensure consistent messaging, leadership alignment, and employee engagement

• Collaborate and influence cross-functional stakeholders, including Marketing, Commercial, CX, and Network teams, to ensure aligned and impactful storytelling

• Support executive communications, including speech writing, key messaging, media interviews, and thought leadership positioning

• Identify and lead PR opportunities across product launches, corporate milestones, sustainability topics, and industry trends to maximize earned media impact

Who you are

• Bachelor’s degree or above (Communications, Journalism, or related field preferred)

• 5–8+ years of experience in PR/Communications (Automotive, premium brands, or PR agency experience preferred)

• Proven track record in leading PR strategy and managing agencies and key stakeholders

• Strong media network with demonstrated ability to secure high-impact coverage

• Excellent storytelling and editorial capabilities (press materials, executive messaging, brand narrative)

• Experience in crisis communications and issues management

• Fluent in English (written and verbal)

• Strong leadership, stakeholder management, and influencing skills

In this role you will be based in our Seoul office and report directly to and work closely together with the Head of Marketing & Communication in Polestar Korea. Our in-house talents and teams in the Swedish headquarters will be important sparring partners for you and of course, you will be interacting closely with our agency network.

People at Polestar

We know that a change is needed. We also know that each one of us can help bring about that change. Our commitment to becoming climate-neutral by 2040 is just as important to us as being inclusive, diverse, and innovative. Together, we are creating, collaborating and experimenting to usher in a new era of sustainable mobility.

We are an electric performance brand, determined to improve the society we live in.

Is this you? If you are interested in joining the Polestar crew, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

Are you ready for the journey? Which is electric by the way...