PR by the Book Publicist

Posted 8 Hours Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
55K-65K Annually
Senior level
Agency • Digital Media • Marketing Tech • Professional Services
The Role
Develop and lead book publicity and media relations campaigns for authors, securing traditional, podcast, and online media placements. Responsibilities include writing press materials and pitches, creating media resources, managing client communications, cultivating media relationships, researching publicity opportunities, reviewing campaign analytics, supporting author branding, and assisting with influencer outreach and digital marketing campaigns.
Summary Generated by Built In

This is a remote position.

Our ideal candidate: Has been a book publicist for several years and LOVES it! Has a burning passion for landing authors on top-tier press outlets and loves working with a team. Has leadership qualities and is looking for growth with a successful boutique agency. Someone with passion for a job well done; who wants to be part of a caring work family for the long term.

Someone who is ready to oversee authors and lead team members in a 24-year-old thriving family-owned business in the ever-changing book world. 

You are a problem solver, confident, enthusiastic, ambitious, engaging, intelligent and results-oriented. An A-player with high integrity and impeccable ethics. You believe in yourself and your ability to contribute and are laser-focused on achieving every day. 

Exceptional relationship and communication skills allow you to influence people.

You value working from home, a flexible schedule, and working with a team of committed professionals. 

Who We Are:

Founded in 2002, PR by the Book is a boutique publicity firm specializing in literary media relations and social media campaigns for authors and experts.  We pride ourselves on offering a lifestyle company culture that includes a flexible schedule and a virtual office. 


Description:  A book publicist develops and executes PR/media campaigns for publishing houses, traditionally, hybrid and self-published authors. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top-tier media exposure), strategy design, and author branding consulting.  


This position may also support our digital team as needed, with a focus on influencer outreach and digital marketing campaigns.


Qualifications:

  • Self-starter with initiative and literary creativity

  • 5+ years of book PR campaign management and execution

  • Influencer outreach and digital marketing experience

  • Proactive problem solver that is solutions-oriented

  • Book lover

  • Positive attitude/ team player

  • Understanding of Muck Rack media database a plus

  • Excellent communication skills

  • Independently manages workflow

  • Creative writer

  • Strong social media skills

  • Ability to work independently from a home office

  • Experience using AI as a tool for research, brainstorming, and ideation


Responsibilities:

  • Lead and manage media relations campaign execution and client communication.

  • Pitch and secure traditional media placements, podcast features, and online media coverage and manage media requests.

  • Create compelling press packs, expert pages, sample media questions and media pitches.

  • Identify opportunities for contributed articles and creative placements for clients.

  • Develop, identify and maintain relationships with the media. 

  • Research media, newsworthy topics/events and angles/pitches online.

  • Work closely with our Director of Publicity to craft and execute PR campaigns.

  • Maintain communication with team and clients via Zoom, phone, and email for monthly updates and goal setting.

  • Review campaign results and analytics with clients.

  • Help authors create consistent branding as needed.

  • Assist the digital team with influencer outreach and digital marketing as needed. 


Preferred Tech Applications Experience:

  • High Speed Internet Connection (3mb down and 1mb up)

  • Google Workspace (Gmail, Google docs, Google Sheets)

  • Slack

  • Canva

  • CRM and database software

  • MuckRack

  • NetGalley

  • Mac basic skills


Salary:

$55,000-$65,000/year


Applicants must reside in a U.S. state where PR by the Book is authorized to employ. At this time, we are unable to hire employees residing in California, Washington, Colorado, or Oregon.



Skills Required

  • 5+ years of book PR campaign management and execution
  • Influencer outreach and digital marketing experience
  • Self-starter with initiative and literary creativity
  • Proactive problem solver with a solutions-oriented approach
  • Excellent communication skills
  • Ability to independently manage workflow
  • Creative writing skills
  • Strong social media skills
  • Ability to work independently from a home office
  • Experience using AI for research, brainstorming, and ideation
  • High-speed internet connection
  • Google Workspace experience
  • Slack experience
  • Canva experience
  • CRM and database software experience
  • NetGalley experience
  • Mac basic skills
  • Understanding of Muck Rack media database
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The Company
Year Founded: 2002

What We Do

PR by the Book is a boutique publicity firm specializing in literary media relations, social media campaigns, and influencer marketing to empower authors and enhance their visibility and market reach.

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