PR and Events Specialist

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix.  Come join us if you are looking for a purpose-driven and authentic career!

The PR and Events Specialist is responsible for supporting the development and implementation of Knix’s communications strategy. This person has an eye for detail and keeps up to date with the news and popular trends. This role will work closely with our agency partners as well as key brand stakeholders to amplify product launches and brand initiatives across North America. This is inclusive of supporting strategies of partnerships, fostering ongoing relationships on behalf of the brand, event management, and continuing to position the brand as a lead DTC in the intimates category at large.

About You

• Collaborative in nature, working easily with others while keeping short & long-term strategies in mind to ensure optimal results for all partners involved.
• Equally creative & logical in your approach to problem-solving & decision-making.
• In the know with an excellent grasp of current events, news, social media trends, and pop culture.
• Strong time management skills, able to juggle multiple priorities in a fast-paced environment with multiple moving targets.
• Proactive, positive, and inspired by Knix and our mission.

The Opportunity

• Work in partnership with the Senior Manager of PR and collaborate with our PR agencies across North America to ensure flawless execution of Knix’s North American communications plan.
• Support in the development of pitch materials, key messaging, and press releases.
• Coordinate and execute seeding opportunities with the press, notable partnerships, and influencers.
• Liaise with Operations to ensure seamless and timely execution of product seedings.
• Build relationships with the press.
• Vet partnership and award opportunities.
• Assist with inbound press and sample requests and work with PR agencies to fulfill these requests.
• Continuously monitor press coverage and competitor activity, managing internal reporting to the Knix team.
• Support crisis management efforts.
• Assist the Senior PR Manager with the development of work-back schedules, communication flow, budgets, and vendor outreach.
• Provide onsite support with vendor coordination and event execution.
• Develop event recaps and program post-mortems.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, or a relevant field.
• 2-3 years of experience at a PR agency or in-house.
• Expertise in Cision and Microsoft Suite.
• Previous experience with influencer relations and brand partnerships.
• Demonstrated understanding of the media landscape in both the Canadian and US markets.
• Previous experience negotiating contracts & agreements.
• Strong time management skills, the ability to remain proactive, and hold stakeholders accountable for deliverables.
• Ability to vet press and partnership opportunities while ensuring alignment with company values.
• Critical thinking skills, subject matter expertise, and problem-solving ability.

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.