PR Account Executive

Posted Yesterday
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Singapore, SGP
Hybrid
Junior
Agency • Professional Services
The Role
Support senior PR staff to implement strategic campaigns: draft press materials, manage media outreach and editorial calendars, perform research and media monitoring, identify media opportunities, and maintain client relationships while delivering on agreed campaign results.
Summary Generated by Built In
Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

About You

We are looking for an enthusiastic and eager learner to join our team as a PR Account Executive. You are a creative thinker who excels at supporting senior team members, conducting research, and assisting in the development of PR campaigns. You understand the importance of aligning PR strategies with broader business goals and can navigate complex challenges with ease.

As a PR Account Executive, you will interface with client contacts and media relations, regularly drafting press or public-facing communications and content. You will maintain insights and gain an understanding of industry trends, competitors, and other macro-factors through research and media monitoring, ensuring that your strategies are always informed and impactful.

What You Do

As a PR Account Executive, you will be responsible for driving the implementation of campaigns and achieving results for clients as agreed upon with more senior team members.

  • You work autonomously, manage up, and take feedback well. When given a project, account leads have no fear it will be done on time and well.

  • You constantly look for new avenues, media angles, and outlets/targets that can benefit your teams and the agency at large.

  • You are mastering content creation (pitches, press releases, media lists, submissions) and starting to see your work go through with little to no edits.

  • You can manage pitch processes from start to finish and keep the foundation strong by proactively spotting media opportunities, making strategic recommendations, and managing editorial calendars and speaking/awards programs without missing an opportunity or deadline.

  • You understand more than the client basics – you can put clients in a competitive context and understand the more technical/product details. Your deliverables demonstrate deeper competitive context, technical depth, and strategic insight.

What You Offer
  • Excellent written and verbal communication skills, with a strong command of the English language.

  • You bring a minimum of 1-2 years of experience in a PR agency or related field.

  • Experience working with B2B technology or corporate clients is preferred.

  • Demonstrated ability to support and execute communication strategies across various media channels.

  • Thrive in a fast-paced environment and manage multiple projects simultaneously.

  • Possess strong attention to detail and organizational skills.

  • Proven track record of building and maintaining positive client relationships.

  • Work effectively both independently and as part of a team. You have enthusiasm for learning and staying updated on industry trends and best practices.

Why Archetype

At Archetype, we believe the best work attracts the best clients and builds the best people. You will work alongside ambitious, high-calibre colleagues who push one another to raise the bar. We create the environment and opportunity for you to grow your craft, take ownership of your work and accelerate your career.

  • Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences. Part of an organization that prioritizes diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.

  • A team that values curiosity, ambition, and kindness, fostering a supportive and inspiring work environment.

  • Access to ongoing learning and development opportunities to enhance your skills and grow your career.

  • Access to coaching and development programs to support your professional growth and success.

  • Robust well-being plan that includes health insurance coverage and a health & wellness program.

  • Take advantage of duvet days for those moments when you need a spontaneous break to rest and rejuvenate.

  • Enjoy the flexibility to work from home and participate in Archetype's work-from-anywhere program.

Skills Required

  • Excellent written and verbal communication skills
  • Minimum 1-2 years of experience in a PR agency or related field
  • Experience working with B2B technology or corporate clients
  • Ability to support and execute communication strategies across various media channels
  • Proven ability to draft press releases, pitches, and other public-facing communications
  • Experience conducting research, media monitoring, and competitive analysis
  • Ability to manage pitch processes, editorial calendars, and awards/speaking programs
  • Strong attention to detail and organizational skills
  • Proven track record of building and maintaining positive client relationships
  • Able to work independently and collaboratively in a fast-paced environment
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The Company
650 Employees
Year Founded: 2019

What We Do

Archetype is a global communications and marketing agency focused on technology brands. The company develops and executes integrated communications, marketing, and brand programs for clients across North America, Europe, and Asia-Pacific. Its services help technology companies build visibility, engage audiences, and strengthen market position through strategic communications, creative campaigns, and related marketing expertise delivered by a distributed international team of specialists.

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