Company Description
At ThinkBait, we don’t just run PPC campaigns—we shape the future of performance marketing for Neilson Financial Services. If you thrive in high-stakes, data-driven environments and want to push the boundaries of PPC in one of the most competitive search verticals, this is the role for you.
Job Description
This is a remote role, however you must be located in the UK to be considered for this position.
The PPC Specialist will play a key role in executing and optimizing campaigns on Google Ads and Bing across multiple Life Insurance brands in the UK, Canada, Australia, and beyond. You’ll be responsible for managing large-scale campaigns, identifying performance opportunities, and collaborating with cross-functional teams to drive results.
Key Responsibilities
- Campaign Management: Create, manage, and optimize high-budget PPC campaigns (Google & Microsoft Ads) in competitive international markets.
- Performance Analysis: Continuously analyse campaign performance, identifying scalable opportunities for lead growth and cost efficiencies.
- Ad Copy Optimization: Review, improve, and develop new ad copy to enhance CTR, Quality Score, and ad relevance.
- Compliance Coordination: Manage ad copy changes through the Compliance sign-off process to ensure regulatory adherence.
- Bidding Strategy & Automation: Test and implement smart bidding strategies (Target IS, TROAS, TCPA) to align with business objectives.
- Data Accuracy & Tracking: Maintain high-quality BI data through precise campaign tracking and trafficking.
- KPI Monitoring & Reporting: Track daily, weekly, and monthly KPIs, uncovering trends and presenting performance insights to management using dashboards and reports.
- Landing Page Coordination: Work closely with the marketing team to ensure campaign landing pages are optimized for conversion.
Qualifications
Required Skills & Knowledge
- Google Ads expertise (essential), with Bing Ads experience considered a plus.
- Experience with bulk campaign management via Ad Editors.
- Strong keyword research and audience segmentation skills.
- Proficiency in Google Analytics (GA4 preferred) and data visualization tools like Looker Studio.
- Advanced Excel / Google Sheets skills for data analysis and reporting.
- Familiarity with competitor monitoring and business intelligence tools.
- Experience with Google Ads scripts & automation is a plus.
Your Experience
- Ideally 3+ years hands-on PPC experience in a high-volume B2C or agency environment.
- Experience in financial services or regulated industries is advantageous but not mandatory.
Soft Skills & Mindset
- Exceptional communication and presentation skills, both written and verbal.
- Strong attention to detail and a data-driven mindset.
- High energy, passion, and innovative thinking.
- Ability to thrive in a fast-paced, evolving environment.
- Excellent organizational and multitasking abilities.
- A professional, solution-oriented approach to problem-solving.
- Strong business and commercial acumen.
Additional Information
What You’ll Get in Return
- Exciting career growth: Work in a global business with expansion opportunities.
- Best-in-class PPC expertise: Learn from and collaborate with top industry professionals.
- Remote flexibility: Work from home and/or the office—the choice is yours!
- Continuous learning: Stay at the forefront of PPC innovation with access to cutting-edge tools and training.
- Supportive & inclusive culture: Join a diverse, collaborative, and forward-thinking team.
- Competitive salary & benefits: We reward top talent with a strong compensation package.
- Generous holiday allowance: Enjoy 25 days of annual leave.
Ready to Elevate Your PPC Career?
If you’re a data-driven PPC expert who thrives in high-performance environments, we want to hear from you. Apply now and be part of a team that’s redefining digital marketing success!
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What We Do
At Neilson, we help families put financial protection in place for their loved ones with a range of life insurance options. We’ve evolved from our origins in the UK to become an international operation with offices in the USA, Canada, Ireland, the UK and Australia, with our head office based in Berkshire, England.
We currently have customer call centers in Berkshire, Kent, Hull and Toronto. We even have an in-house digital marketing agency, Thinkbait, based in Dublin, Ireland.
Having multiple locations worldwide enables Neilson to attract the absolute best people allowing us to achieve our aim of being a leading global provider of life insurance. We are continuing to grow our team at Neilson and we’re keen to speak to you if you are customer focused, team spirited and motivated to succeed.
Now that we’re established in the Canadian life insurance market, we look forward to building on our success in Canada and beyond.
