The Role
Manage, optimize, and report on paid search and marketplace campaigns (Amazon, Walmart, Google). Plan and execute PPC strategies, A/B tests, budget allocation, keyword bidding, landing page coordination, and KPI/competitor analysis to drive paid traffic and revenue.
Summary Generated by Built In
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Job Duties:
Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Job Duties:
- Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
- Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
- Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
- Planning, building and implementing data-driven pay-per-click strategies
- Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
- Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
- Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
- Developing landing pages for campaigns and/or assisting with specific direction of their development
- Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
- Keeping pace with search and PPC industry trends and developments
- Communicating to team and management on project status’, timelines, and results
- Bachelors’ Degree in Marketing, advertising, or related fields preferred.
- 3+ years of experience in Paid Search (PPC) account management.
- Proven in-depth expertise running successful campaigns on Amazon.
- Strong tracking, analytics, and reporting skills, including Google analytics.
- Exceptional communication skills (both written and verbal).
- Strong attention to detail and organizational skills
- Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)
Skills Required
- On-site work in City of Industry, CA (full-time)
- 3+ years of experience in Paid Search (PPC) account management
- Proven expertise running successful campaigns on Amazon
- Experience managing budget allocation for paid marketing campaigns
- Strong tracking, analytics, and reporting skills, including Google Analytics
- Exceptional written and verbal communication skills
- Strong attention to detail and organizational skills
- Bachelor's degree in Marketing, Advertising, or related field
- Knowledge of basic web development (HTML/CSS) and WordPress
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
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