PPC Specialist (AI Products)

Reposted 2 Days Ago
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Kyiv, Kiev
In-Office
Senior level
Software
The Role
The Senior PPC Manager will lead the Google Ads team, optimizing campaigns, achieving KPIs, and scaling budgets sustainably while analyzing user behavior and advertising performance.
Summary Generated by Built In

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.
Our team is looking for an ambitious Senior PPC Manager to run large-scale advertising for a futuristic, fast-growing AI web application that has already successfully launched at Tier-1.

You will have the opportunity to create an effective traffic acquisition strategy from scratch, ensure positive profitability, and develop a system to scale quickly and sustainably to multi-million dollar budgets. 

About you:

  • At least 4 years of experience as a PPC Specialist with excellent knowledge of Google Ads.
  • Experience in dating or adult niches is must.
  • Successful experience in running search campaigns, optimizing search traffic.
  • Experience in launching and optimizing advertising campaigns for mobile applications (App campaigns).
  • Understanding of the levers of influence on marketing metrics: CTR, CPC, CPA.
  • English is not lower than Upper-Intermediate.
  • Strong analytical skills and ability to make data-driven decisions.

What you will do:

  • Launching and optimizing Google Ads campaigns and scaling them to achieve KPIs.
  • Searching for growth points and optimizing advertising campaigns, including working with semantics and creating ads.
  • Creating analytical reports on the performance of the advertising platform and product.
  • Development and implementation of a product promotion strategy on the Google platform.
  • Analysis of user behavior patterns from different traffic channels and interaction with the product.
  • Generating and testing hypotheses, finding new approaches to traffic optimization.
  • Launching and managing mobile app advertising campaigns to drive installs, engagement, and growth.

What we offer:

  • Services of a corporate doctor, and after the probationary period — health insurance in Ukraine.
  • 20 working days of paid vacation per year, unlimited sick leave.
  • All equipment necessary for work.
  • Access to top-tier courses, corporate online meetups, lectures, a comprehensive library, and 11 professional internal communities for career development.
  • Comfortable offices in Kyiv’s Podil district with secure shelters. In the offices, you don’t have to worry about the routine: breakfasts, lunches, lots of snacks and fruits, lounges, massages and other benefits of office life are waiting for you 🙂

Join us!

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The Company
Kyiv, Kyiv
874 Employees
Year Founded: 2008

What We Do

Genesis is a co-founding company that builds global tech businesses together with outstanding entrepreneurs from CEE. We're one of the largest global app developers. Apps of Genesis companies have been downloaded by more than 400 mn users globally and are used by tens of millions of users monthly. Genesis has co-founded now independent tech companies such as Jiji, BetterMe, Headway. We've launched and are currently developing successful projects such as OBRIO, Universe, AMO, Boosters, and others in our ecosystem. We have one of the best tech teams in Europe. As a result, we're constantly recognized as top IT employees in CEE and Ukraine.

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