Experience
- Proven experience running Account-Based Marketing (ABM) campaigns using programmatic platforms such as, but not limited to, RollWorks. Ideally this experience includes ABM for B2B clients.
- Hands-on knowledge of programmatic audience segmentation, targeting, and account lists (e.g., building dynamic account lists, intent-based targeting, CRM syncs).
- Ability to set up, optimize, and report on display, retargeting, and nurture campaigns within Programmatic platforms.
- Understanding of account-level reporting and funnel impact metrics (impressions, reach, engagement, sales qualified leads, etc.).
- (Optional but ideal) RollWorks certification and experience.
Strategic & Analytical Skills
- Capable of translating programmatic performance data into actionable insights and optimization recommendations.
- Comfortable preparing weekly campaign performance summaries for client updates.
- Understanding of B2B demand and lead generation.
Further Requirements
- Minimum 2-3 years’ experience in programmatic ad buying and optimization.
- Strong communication and documentation skills - able to provide clear visibility into actions taken and results.
- Experience working within an agency environment.
Top Skills
What We Do
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data. Our goal: Provide the most impactful, creative, and scalable content marketing services and technology solutions to organizations across the globe.
We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:
Search Performance Briefs.
End-to-end inbound strategies.
Landing pages.
Blog posts.
eBooks.
White papers.
Infographics.
Press releases.
Videos & animations.
Newsletters, drips & other email content.
Web design, development and UX.
Much more.
Content marketing is our calling. We follow it to ROI for our customers.
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