The Role
Develop and execute paid advertising and email marketing strategies (using Klaviyo) to increase brand awareness, traffic, and revenue. Manage campaign optimization, budget, segmentation, A/B tests, automation, KPI reporting, and cross-functional collaboration to continuously improve performance.
Summary Generated by Built In
• Develop and execute digital marketing strategies to increase brand awareness and drive traffic and revenue through paid ads and email marketing channels
• Manage and optimize paid advertising campaigns across various platforms (e.g. Facebook, Google, TikTok, Pinterest, etc) to ensure maximum ROI
• Develop and execute email marketing campaigns using Klaviyo, including list segmentation, content creation, A/B testing, and automation workflows
• Monitor and report on key metrics and KPIs related to paid advertising and email marketing performance
• Collaborate with cross-functional teams, including design, content, and analytics, to ensure a cohesive digital marketing strategy
• Stay up-to-date with digital marketing trends and best practices to continually improve our digital marketing efforts
• Manage and stay within a set marketing budget
Skills Required
- Experience managing and optimizing paid advertising campaigns across Facebook, Google, TikTok, and Pinterest
- Experience building and executing email marketing campaigns using Klaviyo
- Experience with list segmentation, content creation, A/B testing, and automation workflows for email
- Ability to monitor, analyze, and report on key metrics and KPIs for paid ads and email performance
- Experience managing and staying within a defined marketing budget
- Proven ability to collaborate with design, content, and analytics teams
- Knowledge of current digital marketing trends and best practices
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The Company
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