MAKE IT IN QATAR WITH OMNICOM MEDIA GROUP
If you’ve helped shape OmniGOV campaigns before, you already know the scale, responsibility and impact of this work. Now, we’d love to have you back - this time to lead.
About the Role:
We’re seeking a Planning Director to head the strategic planning function for OMG's Qatar office. In this senior role, you’ll:
- Develop integrated media strategies across offline and digital that align with national communication priorities.
- Act as the senior client partner, presenting strategies and evaluations directly to ministries and authorities.
- Review and approve media plans, ensuring accuracy, compliance and strategic strength.
- Collaborate with analytics and performance teams for data-driven, audience-first recommendations.
- Mentor and lead the planning team, setting a high bar for innovation and accountability.
If you’ve been part of OmniGOV before, you know the difference this work makes. Now’s your chance to return and lead the next chapter - bringing your experience full circle at the highest level.
Role: Planning Director– OmniGOV, Qatar
1. Location: Doha, Qatar
2. Reporting to: Managing Director
Role Purpose
Lead the strategic planning function for OmniGOV’ s Qatar office, developing integrated media strategies that support national communication priorities. Act as the senior client partner to ministries and authorities, ensuring that media recommendations are data-driven, audience focused and deliver measurable impact.
Responsibilities
Strategy & Planning
• Develop full-funnel media strategies across offline and digital channels.
• Translate policy and campaign objectives into clear audience-led approaches.
• Ensure media plans comply with government communication standards.
Execution & Oversight
• Review and approve all media plans before client submission.
• Ensure accurate channel selection, budget allocation and phasing.
• Oversee post-campaign evaluations with actionable insights.
Client Leadership
• Act as senior point of contact for ministries and government entities.
• Present strategy recommendations and campaign evaluations directly to senior stakeholders.
• Proactively challenge briefs and educate clients on new opportunities.
Collaboration & Team Management
• Partner with performance and analytics teams to deliver integrated solutions.
• Lead and mentor the planning team, setting clear standards and expectations.
• Foster a culture of excellence, innovation and accountability
Requirements
• 10+ years’ experience in media planning and strategy, with 3+ years at director level.
• Proven track record managing government or national-scale clients.
• Strong understanding of Qatar’s media ecosystem (TV, OOH, print, digital).
• Excellent client leadership, presentation and negotiation skills.
• Applicants must have prior experience working on the Government account at OMG
WHAT'S IN IT FOR YOU
- Competitive, income tax-free pay that matches your impact and then some
- Full relocation package: We'll get you here, settled and thriving
- Hassle-free visa sponsorship: We handle it from start to finish
- Premium health cover for you and your family
- Family-first benefits: Support for your loved ones every step of the way
- Hybrid & remote work flexibility
- Special leave types: Extra paid days for CSR work, your birthday, moving, study and cultural celebrations
- Fast-track career growth with mobility options
- Training & development tailored for every individual
We're hiring across a variety of disciplines so whether you're a strategist, a performance guru or a planning expert, there's a place for you on our team. If you are an ex OMG employee, have experience working on the government account and want to explore opportunities in Qatar, please reach out to [email protected]
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Top Skills
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.
We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.
We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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