Personalization & UX Manager, UGG North America

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Personalization & UX Manager, UGG North America
Reports to: Sr. Manager, E-commerce UGG

Location: Remote US - California / New York Preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin

The Role

As the Personalization & UX Manager for UGG North America, you’ll lead the vision, strategy, and execution of personalized consumer journeys on UGG.com (US/Canada). Sitting at the intersection of consumer insights, experience design, and digital commerce growth, you’ll blend data-driven personalization with exceptional UX and UI design. You’ll own the personalization roadmap and end-to-end experience design strategy, ensuring every touchpoint—from landing pages to checkout—is seamless, inspiring, and visually cohesive. You’ll manage and mentor a team of UX and UI Designers, fostering creativity, experimentation, and continuous improvement. This role partners cross-functionally with Site Merchandising, GTM, UI Development, Analytics, and Marketing teams, leveraging advanced personalization platforms and design systems. With a test-and-learn mindset, you’ll deliver high-impact digital experiences that drive discovery, conversion, and lifetime value, shaping the future of eCommerce for one of the world’s most iconic lifestyle brands.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Define, own, and execute the onsite personalization, UX, and UI design strategy for UGG North America
• Act as a key member of the UGG NA eCommerce leadership team, influencing broader site strategy and business decisions
• Establish a unified experience vision and design language that balances brand storytelling with conversion-focused UX
• Build business cases to size, prioritize, and secure buy-in for personalization and UX opportunities, driving measurable revenue growth
• Lead the design, execution, and scaling of personalization tactics, including product recommendations, tailored content, targeted offers, and custom browsing paths
• Oversee the UX and UI design process from concept to launch, ensuring experiences are functional, accessible, and visually aligned with brand identity
• Ideate, develop, and launch a cadence of A/B and multivariate tests that refine UX, maximize engagement, and optimize conversion across segments
• Partner with analytics teams to establish clear KPIs and dashboards that track performance, measure impact, and surface insights
• Translate data-driven insights into actionable improvements across site merchandising, storytelling, and content strategy
• Partner with Marketing, CRM, and Retail teams to ensure cohesive, omnichannel consumer journeys across touchpoints
• Manage and mentor a team of UX and UI Designers, fostering collaboration, creative excellence, and professional growth

Who You Are

• Bachelor’s Degree in Business, Marketing, Digital Commerce, or related field (or equivalent experience)
• 5–7 years of experience in eCommerce, digital product management, or digital marketing, with a strong focus on personalization, UX, and design
• Proven track record of driving personalized site experiences that improved consumer engagement and conversion
• Experience working in a B2C lifestyle or consumer brand environment preferred
• Strong understanding of consumer journey mapping and full-funnel optimization
• Hands-on experience with A/B testing tools, personalization platforms, and analytics suites (e.g., Dynamic Yield, GA4)
• Familiarity with HTML/CSS/JavaScript and working alongside UI developers is a plus
• Strong analytical and quantitative skills, with the ability to size opportunities and translate data into clear business recommendations
• Direct managerial leadership experience
• Consumer-obsessed with a passion for creating experiences that delight and inspire
• Excellent storytelling and influencing skills, with the ability to present to senior leaders and gain alignment
• Strong project management and prioritization skills, with the ability to balance multiple initiatives in a fast-paced environment
• Collaborative and cross-functional mindset, with experience driving alignment across diverse stakeholders
• Known for a growth mindset, curiosity, and ability to innovate within complex organizations
• Ability and desire to lead people

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$120,000 - $130,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.