Afina is an 8-figure wellness brand and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across DTC, Amazon, retail, and subscription — and we’re looking for elite creatives who know how to make ads that convert.
This is not a traditional video editing role. We care about performance: hooks, watch time, thumb-stop rate, CTR, CPA, and ROAS.
If you know how to create direct-response ads that drive revenue on Meta and TikTok, we want to hear from you.
The RoleWe’re hiring a Performance Video Editor to create fast-paced, conversion-focused ad creatives for Meta, TikTok, Instagram Reels, YouTube Shorts, and other paid social channels.
You’ll work directly with our growth and creative teams to develop, test, and iterate winning ad concepts designed to scale.
You should understand:
- Direct-response advertising
- Consumer psychology
- Viral short-form content
- Performance marketing
- Fast creative iteration and testing
- AI-powered creative production
You should be able to turn raw footage, UGC, creator content, and AI-generated assets into ads that sell.
What You’ll Create- 🎥 Talking-head and AI avatar ads
- 🎥 UGC-style performance creatives
- 🎥 B-roll-driven ads
- 🎥 Motion graphics and animated ads
- 🎥 Live-action + AI hybrid creatives
- 🎥 AI-generated character and stylized animation concepts
- 🎥 Longer-form 3–5 minute branded videos and music-driven creative concepts
- 🎥 Longer-form VSLs
- 🎥 Multiple ad variations from the same concept for rapid testing
- Edit high-converting paid social ads across Meta, TikTok, Instagram, and YouTube
- Generate AI video assets, scenes, avatars, voiceovers, and visual concepts
- Create direct-response creatives optimized for conversion and ROAS
- Develop strong hooks, pacing, captions, sound design, and CTAs
- Produce and iterate multiple creative variations quickly
- Work closely with media buyers and the growth team to improve performance
- Analyze winning creatives and identify repeatable patterns
- Stay ahead of emerging creative and AI trends
- 5+ years editing ads for DTC or e-commerce brands
- Strong portfolio of performance-driven ad creatives
- Experience with Meta, TikTok, Instagram Reels, and paid social
- Strong understanding of direct-response marketing
- Excellent instincts for hooks, pacing, retention, and storytelling
- Strong experience using generative AI tools for video, images, avatars, voiceovers, scripting, animation, or creative workflows
- Ability to combine traditional editing with AI-generated assets seamlessly
- Ability to move fast and handle high creative output
- Proficiency in Premiere Pro, After Effects, CapCut, or similar tools
- Proficiency in Higgsfield, ElevenLabs, Midjourney, Suno, Heygen or similar tools.
We especially want someone who uses multiple AI platforms and understands their strengths and weaknesses — not someone who relies on one tool's default style.
Why Join Afina- Competitive compensation & bonuses
- Join a category-leading brand scaling quickly
- Work on ads seen by millions
- High ownership and direct impact on revenue
- Fast-moving startup environment with minimal bureaucracy
- Significant growth opportunities as the company scales
- Remote flexibility
- Free Afina products and employee discounts
If you know how to create ads that stop the scroll, hold attention, and drive revenue — using both traditional editing and the latest AI tools — we want to talk to you.
Skills Required
- 2+ years editing ads for DTC or e-commerce brands
- Strong portfolio of performance-driven ad creatives
- Experience editing for Meta, TikTok, Instagram Reels, and paid social
- Deep understanding of direct-response marketing
- Strong sense of pacing, hooks, retention, and storytelling
- Experience using AI tools for creative production, editing, scripting, voiceovers, or workflows
- Ability to work fast and handle high creative output
- Proficiency in Premiere Pro, After Effects, CapCut, or similar tools
- Experience scaling ads for 8-figure+ brands
- Motion graphics and animation skills
- Experience with UGC-style ads
- Copywriting instincts for ad scripting and hooks
- Familiarity with performance metrics like CTR, CPA, hook rate, hold rate, and ROAS
What We Do
Afina is a fast-growing e-commerce brand in the beauty and wellness space specializing in high-quality filtered showerheads. Dedicated to promoting health and well-being, their products filter out chlorine, heavy metals, and impurities to improve the daily shower routine. By reducing exposure to harsh chemicals, Afina helps customers achieve healthier hair, skin, and nails through its innovative filtration technology and commitment to wellness.
