We are a 25-person marketing agency providing growth services to small-to-enterprise clients. We've been operating since 2017. Every day is different (which keeps it interesting), and our main goal is to scale and grow our clients by any means necessary.
That means multiple channels running simultaneously, conversion funnels that need constant optimization, and performance data that requires expert interpretation to drive real growth.
As a Marketing Performance Strategist, your primary role is to analyze cross-channel performance, identify what's working (and what's not), and develop data-driven strategies that maximize conversions and ROI.
Concretely, this means:(Strategic Onboarding) Conducting deep-dive audits of new clients' existing marketing efforts across all channels—understanding their funnel architecture, conversion bottlenecks, attribution setup, current creative/messaging approach, and historical performance data to establish optimization roadmaps.
(Multi-Channel Performance Analysis) Continuously monitoring and analyzing performance across PPC (Google Ads, Meta Ads, etc.), SEO, email marketing, and landing pages. Identifying trends, anomalies, and opportunities for improvement.
(Conversion Optimization) Developing and implementing testing strategies (A/B tests, multivariate tests) for landing pages, ad creative, email campaigns, and conversion funnels. Understanding what drives action and what creates friction.
(Strategic Recommendations) Translating data into actionable insights and presenting clear, strategic recommendations to internal teams and clients. Connecting the dots between different channels to optimize the entire customer journey.
(Cross-Channel Integration) Ensuring channels work together cohesively—that SEO content supports PPC landing pages, that email nurture sequences align with paid acquisition messaging, and that attribution is properly tracked across touchpoints.
(Performance Reporting) Creating comprehensive performance reports that tell the story of what's happening, why it's happening, and what should be done next. Going beyond vanity metrics to focus on what actually impacts revenue.
(Continuous Learning) Staying current on platform changes, algorithm updates, emerging best practices, and conversion optimization trends across all key marketing channels.
What you should be good at:Required:
Extensive multi-channel experience: 3+ years of hands-on experience managing/optimizing campaigns across email marketing, PPC (Google Ads, Meta Ads), SEO, and landing pages
Conversion-focused mindset: Deep understanding of what drives conversions—from messaging and offer positioning to page layout, friction points, and psychological triggers
Strong analytical skills: Comfortable diving into Google Analytics, platform analytics, and attribution data to extract meaningful insights
Testing methodology: Proven experience designing, implementing, and analyzing A/B tests and conversion optimization experiments
Strategic thinking: Ability to see the big picture, connect different channels, and develop cohesive strategies rather than just tactical execution
Native-level English (written and verbal)
Native-level French (written and verbal)
Excellent communication skills: Ability to explain complex performance data and strategic recommendations clearly to both technical and non-technical audiences
Nice to have:
Experience with CRO tools (VWO, Optimizely, Google Optimize, etc.)
Familiarity with marketing automation platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
Understanding of attribution modeling and marketing mix
Experience with technical SEO and on-page optimization
Knowledge of creative testing frameworks
Work requirements:
Be ready to work within or overlap significantly with Eastern American time zone (EST)
Fully-remote 25-person agency
The agency: https://www.webtonic.io/en/
CEO's LinkedIn: https://www.linkedin.com/in/cedric-pharand/
Fully remote—work from anywhere
Competitive salary based on experience
Unlimited vacation (Fair usage policy applies)
Growth opportunities within the agency
Work with worldwide innovative brands across diverse industries
Autonomy to test, experiment, and implement your strategic recommendations
Skills Required
- 3+ years managing/optimizing campaigns across email marketing, PPC (Google Ads, Meta Ads), SEO, and landing pages
- Conversion-focused mindset with deep understanding of messaging, offers, page layout, and friction points
- Strong analytical skills with experience using Google Analytics, platform analytics, and attribution data
- Proven experience designing, implementing, and analyzing A/B tests and conversion optimization experiments
- Strategic thinking to connect channels and develop cohesive growth strategies
- Native-level English (written and verbal)
- Native-level French (written and verbal)
- Excellent communication skills to explain complex data and recommendations to technical and non-technical audiences
- Experience with CRO tools (VWO, Optimizely, Google Optimize, etc.)
- Familiarity with marketing automation platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
- Understanding of attribution modeling and marketing mix
- Experience with technical SEO and on-page optimization
- Knowledge of creative testing frameworks
What We Do
Webtonic is a global performance marketing agency helping brands grow through a full spectrum of digital acquisition services. We work with companies of all sizes in e commerce, SaaS, B2B and local services to improve visibility, increase qualified traffic and scale revenue through data driven strategies. Our services include SEO, Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Reddit Ads and comprehensive PPC management. We build custom acquisition systems focused on real business metrics such as ROI, customer acquisition cost and long term lifetime value. Beyond traffic generation, our team also supports clients with website creation, branding and technical optimization to ensure every campaign has a solid foundation. Webtonic operates internationally with offices in Dubai, Montréal, Paris and New York, and our team manages campaigns for clients across more than 15 industries. Our approach is transparent and performance focused. There are no long term contracts, no hidden fees and no unnecessary complexity. Clients work with us because we deliver measurable results, communicate clearly and adapt quickly to changing market conditions. Whether a brand needs to grow an existing channel or build an acquisition strategy from scratch, Webtonic provides a complete marketing framework designed to scale efficiently and sustainably.
Why Work With Us
Webtonic offers a people first culture where you can grow fast, collaborate with experts and work on diverse global clients. The team values initiative, transparency and learning, giving everyone the chance to develop real skills and make a meaningful impact in performance marketing.
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