Performance Media Marketing Manager

The role involves ​a high degree of autonomous thinking to develop, set and deliver media strategies/approaches utilising past learnings and expertise across the team and media agencies whilst still being subject to internal review and approvals. Changes, short lead times on briefs/asks and creative turnarounds can limit media team ability to explore all opportunities.​

• Support the Senior Performance Media & CRM manager on Asda.com’s Performance Media strategy, delivering results to the business on a weekly basis to grow Asda’s ecommerce offering.

• Plan holistically, linking to broader brand plans and attribution.

• Deliver timely and actionable reporting of results, to be circulated with relevant stakeholders.

• Report directly to key stakeholders and attend meetings to showcase results and strategy.

• Leverage Asda’s broader digital and data transformation to drive relevant comms through digital media channels

• Prepare and adapt for the future of Asda’s digital marketing, for example preparing activity for our site migration.

• Agency management (Spark Foundry) to meet immediate needs but also ensure we are aware and involved in conversations relating to key changes & innovation / opportunities in media for the benefit of ASDA.

• Drive relationships with key media partners such as Google & Facebook, leveraging first in class opportunities for Asda.

• Create a culture of innovation, with continuous test and learn plans.

• Work closely with digital analytics and measurement teams to ensure efficient Performance Media activity and incremental value added to Asda.

• Regular input into overall customer comms strategy working alongside strategy, proposition, brand comms and coordinate with teams to support on exec updates and ad-hoc asks.

"Let's find out about you"

The role requires ​experience in paid media, media agency management, marketing strategy planning, measurement and Performance Media. Agency / in-house experience preferred, you'll also have:

• Experience of Affiliates, Display, Paid Social, PPC and Google Shopping, knowledge of product feed management, digital attribution & analytics (experience using Adobe Analytics would be advantageous).

• A real passion and in-depth knowledge of all competitor's media (use of, channel, ad-tech, processes, data & targeting capabilities, costs, legislation e.g. GDPR, HFSS)

• Experience of agency management and understanding of data attribution.

• Continually develop knowledge and identify opportunities to drive innovation and performance.

• Understanding of business performance, it’s customers and competitor's media / comms activity is key to inform decision making​.

• Strong commercial insight, with the ability to manage a large budget and complex P&L

Communicating and Influencing

• Excellent communications skills with the ability to influence, collaborate, and build relationships at the various levels across an array of internal teams and external media partners.

• Willingness to challenge and problem solve​.

• A strong understanding of the workings of media agencies, including all commercials and deliverables​

• Ability to remain calm, measured and focused as priorities shift whilst still working at pace to meet business expectations ​

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