LocationGeorge House
Employment TypeFull time
Contract TypeFixed Term
Hours Per Week37.5
Salary
Competitive salary plus benefits
CategoryBrand/Product Marketing
Closing Date8 October 2026
Performance Media Manager
Location: George House, Lutterworth
Team: George Performance Marketing – Clothing & Home
Reports to: Lead Manager - Performance Media, SEO and CRM for George and Asda
Fixed Term Contract to May 2027
Performance Media Manager
Looking for an experienced Performance Media Manager to join our Marketing team, with a focus on driving customer acquisition, engagement and growth across our Clothing and Home categories.
This role is ideal for someone who combines strategic thinking with hands-on execution, has a deep understanding of performance marketing channels and best practice, and enjoys working cross-functionally in a fast-paced retail environment.
Key Responsibilities
- Own the strategy, planning and delivery of performance media campaigns across both Clothing and Home.
- Manage and develop one direct report, supporting their growth and delivery.
- Work closely with external media agencies to brief, optimise and review channel performance, including Paid Search, Paid Social, Display and Affiliates.
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
- Use data and insights to inform audience targeting, media planning and optimisation strategies across performance channels.
- Complete weekly reporting on campaign performance, analyse KPIs and make recommendations to improve future activity.
- Lead test-and-learn roadmaps to improve campaign efficiency, effectiveness and commercial return.
- Partner with agency teams to monitor performance media KPIs and extract actionable insights.
- Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals.
Ideal Experience & Skills
- Proven experience managing multi-channel performance media programmes, particularly Paid Search, Paid Social and Affiliates, within a retail or e-commerce environment. Experience in Fashion or Home is preferred but not essential.
- Strong agency management experience across media and technology partners.
- A strategic mindset with the ability to interpret data and turn insights into action.
- Confident using performance and customer data to influence decision-making and stakeholder conversations.
- Comfortable building relationships and working with cross-functional teams including trading, e-commerce, brand and analytics.
- Line management experience with the ability to support and develop a team.
- Strong communication, planning and organisational skills.
- A self-starter who thrives in a fast-paced, commercial environment.
- Previous experience managing multi-million-pound performance media budgets
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Skills Required
- Proven experience managing multi-channel performance media programs, especially Paid Search, Paid Social, and Affiliates, in retail or e-commerce
- Strong agency management experience across media and technology partners
- Ability to interpret data and turn insights into action
- Experience using performance and customer data to influence decisions and stakeholder discussions
- Experience collaborating with trading, e-commerce, brand, and analytics teams
- Line management experience and ability to support and develop a team
- Strong communication, planning, and organizational skills
- Ability to work independently in a fast-paced commercial environment
- Experience managing multi-million-pound performance media budgets
- Fashion or Home industry experience
What We Do
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see. In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online. For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
