Vasa Denticity Limited

Performance Marketing

Posted 29 Days Ago

Be an Early Applicant

Chhatarpur, South Delhi, Delhi, IND

In-Office

Senior level

eCommerce • Healthtech • Retail

The Role

Owns end-to-end paid acquisition across web and app platforms, managing Google and Meta campaigns, budgets, ROAS, CAC, attribution, testing, and channel expansion. The role optimizes campaigns, landing pages, creatives, audiences, and bidding strategies while identifying scalable acquisition opportunities through affiliate and partnership marketing. It also analyzes performance data, monitors tracking and attribution, and delivers actionable reports to leadership.

Summary Generated by Built In

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.

Own and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.

Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.

Manage marketing budgets while achieving revenue, ROAS, and CAC targets.

Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.

Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.

Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.

Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.

Drive data-backed decisions to improve campaign efficiency and business growth.

Prepare regular performance reports and actionable insights for leadership.

Requirements

7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.

Hands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.

Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.

Proven track record of scaling paid marketing budgets while maintaining or improving ROI.

Strong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.

Benefits

Competitive salary with performance-based incentives.

Opportunity to lead high-impact digital growth initiatives.

High ownership and direct exposure to senior leadership.

Fast-paced, high-growth work environment.

Career progression and leadership opportunities.

Health insurance coverage.

Employee discounts on Dentalkart products.

Paid leave and company holidays.

Learning and professional development opportunities.

Skills Required

7+ years of experience managing performance marketing for e-commerce, marketplace, platform businesses, or digital marketing agencies
Hands-on expertise with Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager
Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics
Proven track record of scaling paid marketing budgets while maintaining or improving ROI
Strong analytical and data interpretation skills
Experience with Google Analytics 4, Google Tag Manager, and campaign reporting tools

View all jobs at Vasa Denticity Limited

View Vasa Denticity Limited Profile

Report Job

Am I A Good Fit?

beta

Get Personalized Job Insights.

Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company

HQ: New Delhi

680 Employees

Year Founded: 2016

What We Do

Dentalkart, operated by Vasa Denticity Limited, is an Indian online marketplace and dental-products company serving dentists, healthcare professionals, students, and individuals. It offers more than 20,000 dental products, including equipment, instruments, materials, consumables, laboratory supplies, orthodontic and surgical products, books, and kits. Its mission is to make dental purchasing more accessible through broad selection, reliable delivery, and technology-enabled commerce across India.