Position
Performance Marketing Executive
2–3 years
Jabalpur
We are looking for a data-driven and
results-oriented Performance Marketing Executive to lead our paid digital
marketing initiatives across multiple business verticals, including
agribusiness, technology, and franchise development. The ideal candidate should
have hands-on experience in planning, executing, optimizing, and scaling paid
campaigns that generate measurable business outcomes.
RequirementsKey Responsibilities
● Plan, execute, and optimize paid
campaigns across Meta, Google, LinkedIn, and YouTube.
● Drive qualified lead generation
for B2B, B2C, dealer/distributor, and franchise acquisition campaigns.
● Manage campaign budgets
efficiently to maximize ROAS, CPL, and conversion rates.
● Implement and maintain Meta Pixel,
Google Tag Manager, GA4, and Conversion API for accurate tracking.
● Develop audience strategies,
including custom audiences, lookalike audiences, and remarketing campaigns.
● Conduct A/B testing for creatives,
landing pages, audience segments, and campaign messaging.
● Collaborate with the content,
design, and video teams to develop high-performing ad creatives.
● Monitor campaign performance and
generate actionable insights through regular reporting dashboards.
● Stay updated on platform changes,
emerging digital marketing trends, and new advertising features.
● Strong hands-on experience with
Meta Ads Manager and Google Ads.
● Working knowledge of LinkedIn Ads
for B2B generation.
● Proficiency in Google Analytics 4
(GA4), Google Tag Manager (GTM), and conversion tracking.
● Experience with lead generation
campaigns, remarketing, and funnel optimization.
● Understanding of landing page
optimization and conversion rate optimization (CRO).
● Ability to analyze campaign data
and make data-backed optimization decisions.
● Strong analytical, communication,
and problem-solving skills.
● Experience working with CRM
platforms such as HubSpot or Zoho CRM.
● Familiarity with marketing
automation tools and email nurturing workflows.
● Basic understanding of SEO and
content marketing.
● Experience with Looker Studio or
Power BI for performance reporting.
● A performance-focused marketer who
thinks beyond clicks and impressions.
● Someone who understands business
objectives and can translate them into scalable digital campaigns.
● A proactive professional who
enjoys experimentation, continuous learning, and delivering measurable results.
● Cost per Qualified Lead (CPL)
● Return on Ad Spend (ROAS)
● Lead-to-Opportunity Conversion
Rate
● Campaign Conversion Rate
● Customer Acquisition Cost (CAC)
● Landing Page Conversion Rate
● Overall Marketing ROI
BenefitsBenefits – Performance Marketing Executive (2–3 Years' Experience)
- Competitive salary with annual performance appraisal.
Skills Required
- 2-3 years of performance marketing experience
- Hands-on experience with Meta Ads Manager and Google Ads
- Working knowledge of LinkedIn Ads for B2B lead generation
- Proficiency in GA4, Google Tag Manager, and conversion tracking
- Experience with lead generation campaigns, remarketing, and funnel optimization
- Understanding of landing page optimization and conversion rate optimization
- Ability to analyze campaign data and make data-backed optimization decisions
- Strong analytical, communication, and problem-solving skills
- Experience with HubSpot or Zoho CRM
- Familiarity with marketing automation tools and email nurturing workflows
- Basic understanding of SEO and content marketing
- Experience with Looker Studio or Power BI
What We Do
Aaradhya Group is a Jabalpur-based diversified business group operating across agriculture, agritech, automation, and real estate. Through Nexora Automation, it helps startups, SMEs, retailers, manufacturers, distributors, and enterprises improve efficiency and scale through practical technology systems, including retail POS and ERP, CRM and sales automation, HRMS, inventory management, analytics dashboards, workflow automation, and custom business applications and integrations.
