The Role
The Performance Marketing Specialist will run AI-powered outbound campaigns, optimize funnel performance, manage metrics, and collaborate with creative teams, focusing on automation and conversion.
Summary Generated by Built In
About Design.efficientlyDesign.efficiently is an AI-first SaaS company revolutionizing how construction teams manage selections, presentations, and construction coordination. We’re building an AI-powered marketing machine and we need a smart, execution-focused performance marketing specialist to help fuel it.
If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.
What You’ll DoAI-Powered Campaign Execution
Funnel Performance & Optimization
Bonus Points For:
If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.
What You’ll DoAI-Powered Campaign Execution
- Run outbound campaigns with tools like Instantly, Klayvio and SendPotion—our AI video platform.
- Launch and manage cold outbound email campaigns using Instantly/Klaviyo
- Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results.
- Organize campaign workflows, ideas, and assets.
- Deploy hyper-personalized AI video campaigns using platforms like SendPotion
- Personalize outreach at scale using tools like AI scripting and video voiceover tools—and bring new tools into the stack regularly
Funnel Performance & Optimization
- Own your metrics: open rates, replies, clicks, booked demos, and activations
- A/B test messaging, cadence, and formats weekly voice, video, and email
- Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals
- Maintain reporting dashboards and share weekly insight on what’s working and what’s not
- Have 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company.
- Are obsessed with AI tools and can’t imagine executing campaigns without them
- Prior success in launching cold-to-conversion campaigns from scratch
- Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box.
- Strong experience in:
- Instantly, SendPotion, or similar cold outbound tools.
- Klaviyo (or similar) for email marketing.
- Figma for light creative work.
- High output, self-motivated, structured thinker. You execute without hand-holding.
- Comfortable working remotely, with a small, fast-moving team.
Bonus Points For:
- A portfolio of AI-driven campaign work you’re proud of
- CRM experience using salesforce
- Build alongside a team obsessed with efficiency, systems, and intelligent growth
- Shape the future of AI-first marketing execution in a real, high-impact SaaS environment
- 100% remote, flexible hours, high autonomy just bring results
Skills Required
- 3-5+ years of experience in marketing execution
- Experience with cold outbound tools like Instantly, SendPotion
- Experience with Klaviyo or similar for email marketing
- Figma experience for light creative work
- Strong writing and creative skills
- Experience launching cold-to-conversion campaigns
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Efficiently provides a software platform and staffing services for the construction industry, aiming to reduce costs and improve efficiency.
