The Role
The Performance Marketing Specialist will execute AI-powered campaigns, optimize funnel performance, manage metrics, and collaborate with creative teams.
Summary Generated by Built In
About Design.efficientlyDesign.efficiently is an AI-first SaaS company revolutionizing how construction teams manage selections, presentations, and construction coordination. We’re building an AI-powered marketing machine and we need a smart, execution-focused performance marketing specialist to help fuel it.
If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.
What You’ll DoAI-Powered Campaign Execution
Funnel Performance & Optimization
Bonus Points For:
If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.
What You’ll DoAI-Powered Campaign Execution
- Run outbound campaigns with tools like Instantly, Klayvio and SendPotion—our AI video platform.
- Launch and manage cold outbound email campaigns using Instantly/Klaviyo
- Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results.
- Organize campaign workflows, ideas, and assets.
- Deploy hyper-personalized AI video campaigns using platforms like SendPotion
- Personalize outreach at scale using tools like AI scripting and video voiceover tools—and bring new tools into the stack regularly
Funnel Performance & Optimization
- Own your metrics: open rates, replies, clicks, booked demos, and activations
- A/B test messaging, cadence, and formats weekly voice, video, and email
- Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals
- Maintain reporting dashboards and share weekly insight on what’s working and what’s not
- Have 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company.
- Are obsessed with AI tools and can’t imagine executing campaigns without them
- Prior success in launching cold-to-conversion campaigns from scratch
- Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box.
- Strong experience in:
- Instantly, SendPotion, or similar cold outbound tools.
- Klaviyo (or similar) for email marketing.
- Figma for light creative work.
- High output, self-motivated, structured thinker. You execute without hand-holding.
- Comfortable working remotely, with a small, fast-moving team.
Bonus Points For:
- A portfolio of AI-driven campaign work you’re proud of
- CRM experience using salesforce
- Build alongside a team obsessed with efficiency, systems, and intelligent growth
- Shape the future of AI-first marketing execution in a real, high-impact SaaS environment
- 100% remote, flexible hours, high autonomy just bring results
Top Skills
Ai Video Platforms
Figma
Instantly
Klaviyo
Sendpotion
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The Company
What We Do
.efficiently is a productivity partner that provides tools and solutions to increase business effectiveness. We streamline complex ways of working to gain time, create great work and improve collaboration.
Our managed solutions and software tools achieve maximum productivity with minimum wasted effort or expense.
Business has changed, and so, the way you operate needs to as well. Rethink the way you do things.
- Finish Management Enterprise Software Platform
- Flexible Staffing Solutions
- Business Support Services
#constructionsoftware #architecturaldesign #constructionindustry #flooring #saas
