Performance Marketing Specialist

Company Description

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.

We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.

Job Description

We’re looking for a Performance Marketing Specialist to join a fast-growing company and work on a team with full in-house marketing, product design, and supply chain capabilities. We are seeking an individual that is extremely analytical and creative to seek out new customer acquisition opportunities and guide our company through a continued period of high-growth. 

Location: 670 Caledonia Road – York, ON – M6E 4V9

In this role you will:

• Responsible for creating, setting up, and managing marketing campaigns and automations on Email, SMS
• Explore new acquisition channels such as Reddit and Pinterest through campaign setup and content creation
• Continually monitor and optimize content marketing campaigns
• Coordinate setup of engaging ad units by working closely with content teams to develop creative ads using marketing best practices
• Report on performance of website traffic and paid campaigns to management and content teams
• Maintain Google Merchant Centre product feed
• Identify and lead alternative growth initiatives (digital and non-digital) and continuously think of new ways to attract customers, collaborate with other teams and new partners as needed
• Keep track of current industry trends, best practices and competitors, and translate them into executable ideas
• Craft effective written content in support of various channels, including website, Email, SMS, and marketing campaigns

Qualifications

About You:

• 1-3 years of experience in a performance marketing role for a retail or e-commerce brand, with hands on experience in executing paid social, search (Google & Bing), shopping, display, Email marketing, SMS marketing, and video campaigns.
• Experience with Email and SMS platforms such as ActiveCampaign/Klaviyo and MessageMedia is an asset
• Experience with Google ads, Google analytics, Google search, Reddit, or Pinterest is a plus
• Exceptional analytical and data-driven problem-solving skills, with hands on experience working with web analytics platforms such as Google Analytics and attribution reporting software
• Excellent research skills and driven to remain current on trends and best practices in digital marketing
• Willingness to work some evenings and weekends to support campaigns, and react to performance as needed
• Great attention to detail with willingness to adapt to change, and ability to prioritize
• A flair for producing creative marketing and content creation in a team setting

Additional Information

Why our Marketing team enjoys working at Silk & Snow:

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement