About the Role
SpotDraft is looking for a hands-on Senior Performance Marketing Specialist to own and scale paid acquisition across search, social, and emerging channels, with a sharp focus on qualified pipeline, acquisition efficiency, and revenue impact.
We want an analytical operator with an AI-first mindset who combines deep performance marketing fundamentals with modern AI tools and automated workflows to build lean, fast, and scalable acquisition engines.
What You’ll Do
Scale Core Acquisition Channels: Lead the end-to-end strategy, execution, and ongoing optimization of Google and Bing search campaigns, alongside LinkedIn paid social programs that target legal ops, procurement, and enterprise buyers.
Build AI and Automation Workflows: Eliminate operational drag by using LLMs, APIs, and no-code tools like Zapier, Make, or n8n to automate recurring reporting, ad copy generation, keyword discovery, and anomaly detection.
Pioneer Emerging Ad Surfaces: Plan media budgets dynamically across high-performing channels, while actively designing structured experiments on emerging AI-native advertising platforms such as ChatGPT ads.
Drive Experimentation and Funnel Attribution: Execute a disciplined testing roadmap across ad creatives, bidding strategies, and dedicated landing pages, while partnering closely with Marketing Operations to safeguard reliable attribution and full-funnel reporting.
What We’re Looking For
3–5 years of hands-on paid acquisition experience, with a strong preference for candidates from B2B SaaS or complex enterprise environments.
Proven multi-channel expertise: Demonstrated success managing high-intent Google Search campaigns and full-funnel LinkedIn Ads aimed at driving pipeline and revenue rather than vanity engagement.
Practical AI fluency: A verifiable habit of integrating tools like ChatGPT and Claude into daily workflows to accelerate campaign research, analysis, and execution.
Strong analytical rigor: Highly comfortable working with marketing attribution models, pipeline conversion metrics, and spreadsheet modeling to make data-backed budget decisions.
High execution agency: Comfortable working in fast-moving environments, building acquisition playbooks from scratch, and independently driving initiatives from concept to launch.
Bonus Points: Hands-on experience with workflow automation tools like n8n, Make, or Zapier, alongside familiarity with HubSpot and the legal technology ecosystem.
Brilliant teammates—Work with some of the sharpest minds in legal tech.
Expand your network—Interact with top founders, investors, and industry leaders.
Real impact—Take ownership of projects and see your work in action.
Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.
Our business is to delight Customers
Be Transparent. Be Direct
Be Audacious
Outcomes over everything else
Elevate each other
Be Passionate. Take Ownership.
Be 1% better every day
All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.
*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status
Skills Required
- 3+ years of hands-on performance marketing experience
- B2B SaaS performance marketing experience
- Deep expertise with Google Ads and Bing Ads, including campaign structure, keyword strategy, bidding, and conversion tracking
- Exposure to ChatGPT Ads or other AI-native advertising surfaces
- Experience with LinkedIn Ads and B2B paid social campaigns
- Ability to target niche buyer personas and build full-funnel paid social architectures
- Track record of improving customer acquisition cost and cost per qualified opportunity
- Analytical skills covering attribution, funnel metrics, pipeline, and revenue measurement
- AI literacy and experience using tools such as Claude or ChatGPT for analysis, ad copy testing, and reporting
What We Do
Businesses like Notion, ChargeBee, OnDeck, Airbnb, CRED, and more trust SpotDraft to help: - their in-house legal team automate repetitive, mind-numbing aspects of contracting and free up time so they can focus on high-leverage work. - their business teams close more contracts on their own without depending on legal for every small edit and review. - bring more speed, visibility, efficiency & structure to the entire contracting process, and more. Founded by a Harvard Law School lawyer and two Carnegie Mellon computer scientists, SpotDraft is the perfect co-pilot for your legal team that democratizes legal paperwork and speeds up the contract lifecycle.
