Your new role:
In this role, you’ll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data-led insights to improve conversion, shape acquisition activity and maximise return on ad spend.
Key responsibilities include:
- Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
- Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
- Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
- Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
- Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines that support commercial decision-making.
- Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
- Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant campaign delivery.
What we’re looking for
You’re a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You’re confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we’d love to hear from you:
- 3+ years’ experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
- Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
- Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
- Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real-time performance decisions.
- Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
- Experience developing or owning paid-media strategy and managing external media agencies or partners is highly regarded.
- B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.
What’s in it for you
- A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
- Hybrid work arrangements
- Wellbeing program that includes an extra 4 days of leave per year
- Birthday leave
- Purpose aligned volunteer days
- 20 days paid annual leave with an additional 3 paid days of annual leave between Christmas and New Year
Want to know more about what it's like to work at Australian Ethical? Check out our LinkedIn Life Page here: https://www.linkedin.com/company/australian-ethical-investment/life/ or our Careers and Culture page here: https://www.australianethical.com.au/work-with-us/
At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.
Join the Team
If this role interests you and you'd love to join the Australian Ethical team, apply here. We look forward to hearing from you!
Please note
Only short-listed candidates will be contacted. Applications or approaches via recruitment agencies will not be accepted for this position. Background checks will be conducted for the successful candidate, as per our regulatory requirements as a financial services organisation
Skills Required
- 3+ years of performance marketing experience across Google Ads and Meta Ads
- Strong knowledge of campaign strategy, optimisation levers, performance metrics, and agency execution
- Experience with campaign reporting, analysis, and data interpretation to improve performance and ROI
- Hands-on experience with Google Analytics 4, Google Tag Manager, and dashboarding tools such as Looker Studio or Supermetrics
- Campaign optimisation experience across bidding, audience segmentation, creative A/B testing, and real-time performance decisions
- Experience using AI tools and platform automation to improve efficiency, scale testing, and support analysis
- Experience developing or owning paid-media strategy and managing external media agencies or partners
- B2C performance marketing experience in financial services
- Exposure to programmatic, native content, or emerging platforms
What We Do
A superannuation and investment fund manager with a difference. We believe that the power of money can be harnessed to deliver both competitive returns and positive change for society and the environment. By investing responsibly in well-managed, ethical companies, this is exactly what we achieve. We seek out positive investments that support people, quality and sustainability, and we avoid investments that cause unnecessary harm to people, animals, society and the environment. While we do believe a small group of people can change the world, the opportunity is far bigger than that. The more people that invest ethically, the more significant the positive change we will create. Imagine the impact of all that money invested for good. There’s never been a better time to take control of your own financial wellbeing and the wellbeing of families, communities and the planet. Ethical and sustainable investing isn’t just a part of what we do. Unlike most of our competitors, it’s everything we do. And while we’ve evolved in many ways since starting in 1986, we have always stayed true to this. Now, we manage $12.95 billion for more than 130,000 funded customers (managed fund investors and funded superannuation members) as at 30 June 2024. Disclaimer: Please be aware that this page provides you with general information only and does not take account of your individual investment objectives, financial situation or needs. Before acting on it, consider its appropriateness to your circumstances. You should consider seeking independent advice from an accredited financial adviser before deciding whether to acquire, or continue to hold, units in the fund or interests in the fund. Although we always do our utmost to uphold accuracy, Australian Ethical does not warrant the accuracy, adequacy or completeness of the information contained in the posts to this page. Past performance is not always a reliable indicator of future performance
