Performance Marketing Specialist - Paid Media & Analytics

Summary

At Design Shopp, we don’t just create visually stunning websites and marketing campaigns—we build meaningful connections, embrace challenges, and foster a culture of innovation.

Our international team spans Canada, France, Brazil and the Philippines, with our creative heart in Montreal. We value collaboration, accountability, curiosity, and people who are motivated to continuously improve.

We’re looking for an experienced Performance Marketing Specialist to help manage, optimize, and grow paid digital campaigns across multiple client accounts.

This is not simply a campaign monitoring role. We’re looking for someone who can analyze performance, identify opportunities, recommend next steps, and take ownership of results.

What We Really Value

Performance & Results Mindset

You look beyond impressions, clicks, and surface-level metrics. You understand how campaigns contribute to leads, conversions, revenue, CPA, ROAS, and overall client objectives.

Analytical Thinking

You can interpret campaign data, recognize trends, diagnose performance issues, and turn numbers into clear recommendations and actionable next steps.

Proactive Optimization

You don't wait for someone to tell you what to optimize. You regularly review campaigns, identify opportunities, test improvements, and communicate what you are doing and why.

Ownership & Accountability

You take responsibility for the accounts and tasks assigned to you. You monitor budgets, campaign health, tracking, disapproved ads, and performance—and raise concerns before they become bigger problems.

Clear Communication

You can clearly explain performance, recommendations, and challenges to project managers and other team members. You communicate early when something requires attention.

Collaborative Mindset

You work well with project managers, coordinators, designers, developers, SEO specialists, and other marketers to achieve client goals.

What We're Looking For

We are especially interested in someone who can look at a campaign report and go beyond:

"Conversions increased by 15% this month."

We want someone who can explain:

Why did conversions increase? What changed? What worked? What didn't? What opportunities do you see? What should we test or change next month?

We value specialists who bring recommendations and solutions—not just reports and numbers.

Key Responsibilities

As our Performance Marketing Specialist, you will:

- Manage and optimize Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads campaigns across multiple client accounts

- Launch and manage Search, Display, Performance Max, Shopping, Video, Demand Gen, and paid social campaigns

- Conduct keyword, audience, competitor, and campaign research

- Monitor campaign budgets and ensure accounts remain within approved monthly spending

- Regularly review campaign performance and make optimization decisions

- Analyze key metrics including CTR, CPC, CPM, conversion rate, CPA, CPL, ROAS, and conversion value

- Identify underperforming campaigns, ads, audiences, keywords, and placements

- Recommend opportunities to improve campaign performance and efficiency

- Conduct ongoing A/B testing of ads, audiences, bidding strategies, landing pages, and campaign structures

- Review search terms, negative keywords, targeting, placements, and audience performance

- Monitor and address disapproved ads, policy issues, tracking problems, and other account health concerns

- Support conversion tracking implementation and troubleshooting using Google Tag Manager and GA4

- Verify that campaign conversions and key events are tracking accurately

- Review landing-page performance and identify opportunities to improve conversion rates

- Prepare clear performance reports that explain not only what happened, but why it happened and what should be done next

- Provide actionable recommendations, opportunities, and next steps during reporting

- Stay informed about platform updates, advertising best practices, and new optimization opportunities

Qualifications

- 2+ years of hands-on experience managing paid digital advertising campaigns

- Strong working knowledge of Google Ads and Meta Ads

- Experience with LinkedIn Campaign Manager is strongly preferred

- Experience managing multiple campaigns or client accounts simultaneously

- Strong understanding of campaign optimization and budget management

- Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console

- Nice to have Google Data Studio experience

- Understanding of conversion tracking, attribution, UTM parameters, and digital marketing analytics

- Comfortable analyzing data and translating it into actionable recommendations

- Strong attention to detail and organizational skills

- Excellent written and spoken English

- Ability to work independently while communicating consistently with the team

- Agency experience is an asset

Why Join Design Shopp?

- Work with real client campaigns across multiple industries

- Manage campaigns across several major advertising platforms

- Collaborate with an international digital marketing team

- Opportunity to contribute ideas and recommendations, not just execute tasks

- Exposure to strategy, analytics, tracking, creative, and conversion optimization

- Supportive environment that values learning and continuous improvement

- Opportunity for a long-term working relationship and increased responsibilities based on performance