The Role
The Performance Marketing Specialist will manage and optimize paid search campaigns using Google Ads and Microsoft Ads, focusing on driving growth and customer acquisition through budget optimization and data analysis.
Summary Generated by Built In
Company Name: Beaconstac
Website : https://www.beaconstac.com/
About Company
Our Client is a platform that connects a business' physical existence with its digital world. They are the #1 QR Code solution on G2, and to date, 3,000+ small businesses and Fortune 500 brands use their platform. They currently powering over 30 Million QR Code scans across the world.They have grown 400% in the last year, and they are not slowing down anything soon! This impact was created by the brightest and smarter minds working with our client.
Their mission is to connect the physical and digital worlds through technology. Over 15,000 businesses around the world have chosen to deliver proximity marketing experiences using QR codes, NFC tags, and Bluetooth beacons powered by the their platform.They have sustainably built over the last 10 years, and count investors like Accel and Cisco among our partners in this journey. They are a driven, passionate group of individuals that believe in the power of collaboration to bring out the best in us and achieve both personal and professional growth.Our Client is distributed across the US and India, with offices in New York and Bangalore, and remote team members across other countries.
They are looking for a self-driven Performance Marketing Specialist to create, maintain, and manage the visual systems, brand identity, and style guide across the marketing team. The right candidate should be obsessed with consumer behavior and passionate about technology.
Experience: 6 to 9
Location:Bengaluru (Hybrid Work)
Role & Responsibility of Performance Marketing Specialist
We are looking to hire a Performance Marketing Specialist with deep hands-on experience in managing paid search campaigns. You’ll work closely with the Performance Director to unlock some of the untapped potential in paid search and help with the next round of growth from this channel.
What You’ll Do
- Manage and execute paid search campaigns across Google Ads and Microsoft Ads
- Run daily/weekly/monthly optimization across accounts
- Optimize budget and campaign performance across geographies
- Build a continuous testing framework to test ad copies, landing pages, keywords, audience, time of, the day, etc.
- Work with the team to optimize paid search landing pages and report learnings periodically
- Deliver against monthly/quarterly/yearly targets set for paid search
- Build cadence for weekly/monthly/quarterly reporting (with commentary)
- Work with the Organic search team to identify opportunities for collaboration, and build a regular cadence
- Monitor and ensure that the conversion tracking and reporting across paid search is working as expected
- Manage relationships with the ad platforms to unlock new betas and/or unexplored growth opportunities
Who You Are
- At least 4-5 years of experience in managing large multi-million dollar paid search budget for SaaS
- Enviable attention to detail
- Analytical thinker who is articulate about opportunities and challenges, and enjoys working with large/complex data sets
- Deep understanding of paid search best practices in the real world (and not just going by best practices laid down by the platforms)
- Demonstrated ability to scale-up performance quickly (focused on growth in no. of customers)
- Experience in running campaigns for international markets, and budget optimization across geographies
- Healthy understanding and strong POV on the role of paid search in the funnel, and the interplay between channels and platforms
- Strong understanding of attribution modeling
- Willingness to learn and step up to help with other performance marketing channels if/when required
Benefits
We offer competitive salaries, meaningful equity, and a generous vacation policy. And you get to work on a product that people love and use in over 120 countries worldwide.
Skills Required
- 4-5 years of experience in managing large multi-million dollar paid search budget for SaaS
- Analytical thinker with attention to detail
- Deep understanding of paid search best practices
Am I A Good Fit?
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The Company
What We Do
Perfect People Search is a global RPO provider and recruitment firm specializing in talent acquisition and hiring solutions across technical and non-technical roles worldwide.
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