Performance Marketing Manager

About Caddy Comps
Caddy Comps is the UK’s leading golf prize competition platform. Founded in 2021 and based in Stamford, Lincolnshire, we’ve awarded over £14m in prizes to more than 30,000 winners, with a 5-star Trustpilot rating from over 6,300 reviews to show for it.
We’re now building the marketing team and infrastructure to take us to the next level and this is one of our most important hires.
The Role
We're growing our in-house paid capability, and this role leads it.
Your remit is paid social and programmatic display, operating across the mix: Meta (Facebook & Instagram), TikTok Ads, YouTube Ads, and programmatic display — the channels that work hardest for a viral, content-first brand like ours. (Paid search and organic/SEO sit with our Digital Marketing Executive.)
You'll work in close partnership with the Head of Marketing; what matters is that you're the brand-side owner of performance, close to the numbers, close to the creative, and accountable for the result.
Your core objective is profitable D2C growth, with first-purchase profitability as the primary success metric.
This is a doing role for someone who's brilliant at the craft of paid media and wants to apply that brilliance to a brand with viral organic content already proving the demand. You'll have hands-on ownership of structure, performance and channel mix, and the autonomy to make the calls that move the needle.
Caddy Comps has a product that converts, ambassador talent driving cultural reach, and a growing engine of organic content to draw from. With our agency partner, we've built strong paid foundations, now we're investing in the in-house team to take it further.
If you're energised by tight margins, fast feedback loops, viral creative, and a product that performs, this is the role for you.
Tasks
Paid Media Execution
* Lead paid social and programmatic display in-house, with hands-on ownership of strategy and performance across the channel mix
* Run and optimise campaigns across Meta (Facebook & Instagram), TikTok Ads, YouTube Ads, and programmatic display, from prospecting through to retargeting
* Work in close partnership with platforms, partners and talent on shared channels and campaigns, clear briefs in, sharp feedback out, no daylight between in-house and partner thinking
* Manage every layer of campaigns you own end-to-end: audience targeting, creative setup, bid strategy, budget pacing, and tracking
* Ensure campaigns are always live, always optimised, and always aligned to the performance targets agreed with the Head of Marketing
* Maintain meticulous account hygiene: naming conventions, UTM tagging, pixel events, and clean attribution
Funnel, CRO & Profitability
* Design funnels that work within tight margins, optimising AOV, CPA, and conversion rates
* Own first-purchase profitability as the primary success metric, not vanity platform numbers
* Run a structured on-site testing programme, landing pages, checkout flow and key conversion points, partnering with web and product team on implementation
* Treat conversion rate as a paid acquisition lever; every uplift compounds across every pound of spend
* Focus on contribution margin and revenue quality across the full funnel
* Build retargeting and conversion flows that complement prospecting spend rather than duplicate it
* Work with the wider team on offers, promotions and AOV-lifting mechanics
Creative & Testing
* Run a structured, aggressive testing programme across hooks, creatives, offers, audiences, placements and landing pages
* Turn high-performing organic and viral content from the Social Media Manager and Filmmaker into scalable paid acquisition assets
* Build and scale a paid amplification programme for ambassador content including whitelisting, partnership ads, and creator-led performance creative
* Brief creative for the formats each channel needs across static, short-form video, long-form video, and display
* Design tests with clear hypotheses and rigour; document and share learnings with both the in-house team and our agency partner
* Feed creative performance insights back to the Social Media Manager and Filmmaker to inform what gets made next
* Stay ahead of platform changes, ad formats, and algorithm updates, testing before they become table stakes
Measurement, Reporting & Planning
* Own the paid measurement stack — Meta CAPI, GTM, GA4 events, server-side tracking, and consent across all paid channels
* Maintain attribution discipline as platforms shift — track signal loss, build the case for tooling upgrades when needed
* Own weekly reporting across all paid channels: spend, CPA, ROAS, contribution margin, and blended CAC
* Build and maintain dashboards that give the Head of Marketing a real-time view of paid performance, in-house and agency-led activity in one place
* Own annual and quarterly forecasting for paid: budget planning, channel-level scenarios, and CAC/LTV modelling
* Manage campaign spend accurately against monthly and quarterly budgets, no underspend, no overspend
* Build the business case for new channels, tools, or budget shifts backed by numbers, not opinion
* Analyse performance by creative, audience, placement and device to surface actionable optimisation opportunities
* Flag opportunities and risks quickly, you don't wait for the weekly report to raise a problem
Requirements
Essential
* 4-5+ years' hands-on paid media experience, with significant time spent managing paid social at meaningful scale (£500k+ annual spend)
* Passion for golf, sport, or competition-based products
* Proven track record of driving profitable acquisition where first-purchase profitability matters, ideally for low-AOV D2C or consumer products
* Deep working expertise across Meta Ads, TikTok Ads, YouTube Ads, and programmatic display — campaign structure, audience building, creative testing, Advantage+ vs. manual, iOS signal loss, and attribution modelling
* Strong working knowledge of the modern measurement stack: GTM, server-side tracking, Meta CAPI, GA4, and consent frameworks
* Comfortable owning conversion rate optimisation — hypothesis-led on-site testing across landing pages and key funnel points
* Confident with forecasting, CAC/LTV modelling, and building the unit economics case for spend decisions
* Experience working effectively alongside external agencies — or strong agency-side experience yourself — with the maturity to make the partnership productive
* A relentless optimisation mindset with high standards for execution quality: you check accounts daily, you spot trends before they become problems, and tagging, tracking, naming and hygiene all matter to you
* Strong analytical skills: comfortable in spreadsheets, GA4 and platform reporting; you find insight in data, not just numbers
* A genuine test-and-learn approach, with the rigour to design clean tests and the speed to ship them
* Confident proposing bold ideas and owning execution end-to-end
Nice to Have
* Experience scaling paid acquisition for a viral-leaning or content-first brand
* Familiarity with attribution tools (Northbeam, Triple Whale or similar) beyond native platform reporting
* Hands-on experience with emerging paid social platforms (Snapchat, Pinterest, Reddit) or DSPs (DV360, The Trade Desk)
* Experience running paid amplification of creator or ambassador content, including whitelisting and partnership ads
* Familiarity with CRO platforms (VWO, Optimizely, Convert) or customer data platforms
* Understanding of how paid media and CRM/lifecycle work together in a full-funnel context
* Background in DTC, e-commerce, gaming, or subscription businesses where purchase volume and repeat buying matter
Benefits
* Competitive salary based on skill level and experience
* Hybrid working, 2 days per week with the team in our Stamford office
* A real seat at the table in a fast-growing challenger brand
* Direct access to the Head of Marketing and leadership team
* The opportunity to shape our in-house paid function as it grows, working alongside a strong agency partner
* A business with genuine momentum: strong unit economics, an engaged customer base, and serious scaling ambitions